In celebration of its 21st year, the company proudly announced its brand new logo, to showcase what the company is all about, its principles, goals and how it sees itself for years to come. 

Syntactics also listed the significance of all the elements in the new logo: 

1. S-Shaped symbol – signifies Syntactics and shows how the company started from a small company with the tail pointing up signifying that the team and company will continue to move forward, improve and grow.  
2. Circular shape -indicates continuous movement and prosperity. 
3. Blue circle – signifies the globe and the company’s clients coming from all over the world. 
4. Spaces in between – is that of a yin-yang, signifying harmony and balance for its colleagues, clients and community. 
5. White streak – symbolizes the “white” hair that symbolizes wisdom and maturity that the team has earned throughout the 20 years of service for the Syntactics family, and service to clients and community. 
6. Updated text and font – represents a more modern look.

Moving forward, this new logo will be used and established across all platforms the company is present on. 

Along with its new logo, the company also promulgates that while it will continue to uphold its values and mission, and vision, they will continue to improve and elevate their skills, innovations, and solutions to cater to new and modern challenges. 

Let Syntactics, Inc. empower your business today!

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Let IT Solutions Empower Your Business

IT and business solutions companies offer various business services that usually range from business applications development to digital marketing to web design and development. Their services help empower any business – SMEs, enterprises, corporations, schools, offices, and other companies – by providing them with quality cloud-based solutions.

Most of these companies also provide dedicated software development teams. Let us learn in the following section why you need to hire a dedicated development team for your business projects.

Hire a Dedicated and Experienced Web Team

Dedicated development teams are usually composed of a project manager, a virtual assistant, a quality assurance specialist, a front-end developer, a web developer, and a web designer. The team can provide businesses, especially those short on staff, with professionals who can deal with the job at hand and produce quality outputs following previously set customer specifications and within budget and the given timeframe.

Here’s what Louisa El Azzi has to say about a development team that she worked with:

As mentioned above, when working with a dedicated development team, you can avail of various services that would support your business initiatives, especially when you find yourself filled to the brim with tasks and deliverables.

Moreover, because these individuals are experts in their fields, they can produce the deliverables needed for a specific time. They also work with cutting-edge technology and use the best and latest practices to ensure quality outputs for their clients.

Here’s what Sally Coldrick says about the team she worked with:

Here’s another review received by the web team:

Joseph Bennett also expressed his satisfaction with the team he worked with:

Thus, considering the reviews provided by these satisfied customers, let us learn how a dedicated development team contributes to the planning, designing, building, implementation, and improvement of online business projects.

Dedicated Virtual Assistants

So that you can make the most of your valued time to do what you do best, you should also hire a virtual assistant to help you with the rest. With a dedicated virtual assistant, you have someone to rely on to help you grow your business.

Here’s what Kathy Archer has to say about working with a dedicated VA:

A virtual assistant can also manage administrative tasks, support your marketing campaigns, and research the latest trends. You can also ask them to manage your social media and so much more.

Take this another satisfied customer from a criminal defense law firm from Scottsdale, Arizona:

Their firm needed help with video editing and production to post the said video on their various social media platforms. With a dedicated VA working for them, the criminal defense law firm was able to achieve over 100,000 subscribers on their YouTube channel, which is “their main source of getting more clients.”

Here are more details about the review they left:

As you can see, a dedicated VA knows the best way to present your content on your pages and social media sites. In addition, they are experts in optimizing content for various digital and online marketing campaigns.

Dedicated Web Designer

 You need an excellent website to keep existing clients and attract more potential customers with your products and services. Working with a dedicated web designer as part of your dedicated development team, you can gain more traffic to your site and help drive more conversions. Ultimately, you help improve your sales and increase return on investment (ROI).

Check out Perwati Nadal’s review regarding their web design and development project and how a dedicated team of web designers and developers from the Philippines helped achieve remarkable results for them and their client:

This review correlates to the next member of a dedicated development team. So, let us now learn what a dedicated web developer does.

Dedicated Web Developer

Aside from aesthetics, an effective website should also be functional. Fortunately, you can build targeted websites that usher powerful and positive user experiences with a dedicated web developer. With this member of the dedicated development team, generating leads becomes easier. Also, page speed and site navigation, for instance, are guaranteed.

Design Philosophy Studio, a graphic design company from Sydney, Australia, also hired a web design and development company to revamp a website. As such, they tasked their web designers and web developers to “create a web design that suits various industries.”

Read on what they have to say about the results:

Through an effective and efficient dedicated development team, a web design and development project such as theirs can become successful.

What Can a Dedicated Development Team Do?

Syntactics, Inc. is a digital marketing company from the Philippines that offers a full range of IT solutions for any business. Their dedicated development team members are capable and knowledgeable of the following languages, platforms, and more!

1. Content Management System (CMS): WordPress, Business Catalyst, Joomla, WP Multisite Integration, and WP Plugins Development
2. JavaScript Framework: JQuery, AngularJS, Node JS, Vue JS, and Ajax
3. PHP Framework: PHP Native, Laravel, and CodeIgniter
4. CSS Framework: Sass and LESS, Bootstrap, and Foundation
5. API: Social Media Integration, CRM, and Custom API
6. ECommerce: WooCommerce, Shopify, and Magento
7. Payment Gateway: PayPal, Stripe, Authorized.net, eWay, and First Data
8. Site Optimization: Site Speed, Mobile Responsive, Site Security, and W3 Standards
9. Mobile Application: Android and Hybrid
10. Collaboration Tool: Git and SVN
11. Server Scripting: PHP, CGI, and Python
12. Database: MySQL, MSSQL, and No SQL MongoDB
13. UI/UX: Design Sense and CMS Themes Customization
14. Markup Languages: HTML5 and XML

At Syntactics, Your Business Is Our Priority!

Embark on your online marketing journey with Syntactics, Inc. and, with our dedicated development team, we will realize your vision, mission, and goals. Hire a dedicated team and let us know what our professional and experienced staff can do for you!

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As part of their vision, ABTA/AMTC strives to support small businesses by empowering them with the “knowledge, network, and ability to engage and influence relevant stakeholders on trade policies, with the goal of building a vibrant trade ecosystem.” As such, the AMTC will be holding a series of regular workshops and webinar sessions for their members starting June 2021.

The first AMTC workshop, which delves on Operational Excellence, will occur on June 11, 2021, followed by a webinar on eCommerce for SMEs and what they should know on June 25, 2021. The registration links and other details will be made available by AMTC soon.

For this March 2021, ABTA/AMTC presented two of their members on their MSME Feature, namely Dr. Nimnual Piewthongngam of the Gumpun Muay Thai social enterprise in Thailand, and Syntactics, Inc. CEO, Ms. Stephanie Caragos of the Philippines. Both AMTC members are also mentors in the Asia Women Exporters’ Mentorship Programme, where Ms. Caragos and her team helped programme mentees create, implement, and boost their Facebook advertising campaigns.

Through Gumpun Muay Thai, Dr. Piewthongngam helped build a stable career for Muay Thai fighters who retired from their careers at a young age. Their enterprise was established in 2017 by her and her sister, Prof. Dr. Kullapruk. They were able to place an advisory system for savings and financial planning for their instructors. Gumpun Muay Thai is currently operating in Khonkaen and Korat in Thailand and Yangon, Myanmar, through their partner Active Gym. 

Aside from being the founder, president, and CEO of Syntactics, Inc., Ms. Caragos is also the founder of letIThelp.org. This social enterprise helps young Filipinos develop their IT skills and improve their chances of securing stable and profitable jobs in the future. 

Ms. Caragos also founded the Syntactics PINK (Promoting Innovation Networking & Knowledge) for women, a community initiative run by her company’s female developers to train and develop women’s coding and IT skills.

To know more about Gumpun Muay Thai, you can check them out at http://gumpunmuaythai.com/. And for more information about Syntactics’ services you can visit it here.

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Right before the pandemic hits us all hard, we, at Syntactics, Inc. were prepared for whatever was coming. We are well known for web development, but we also offer dedicated virtual assistants that can work for you or your business anywhere in the world. Located in a highly urbanized city in the Philippines, our team has been offering online and business services for over 20 years.

Recently, we earned our first review on Clutch, a B2B ratings and reviews platform. This is an amazing opportunity for us to showcase more of what we have to offer.

We received this review from a criminal defense law firm where we provided a video support production. This includes editing and posting videos on various social media platforms. We converted their videos to proper sizes and time frames to fit in with the specific social media platforms. We then optimized the videos accordingly to perform well. They’re very satisfied with the work that they gave us a perfect five-star rating. 

As you can see above, the quality of work, the cost, and the deadline for the project were perfect. They would even recommend us because they find us easy to work with.

The creative director gave us a 5-star review because we boosted their main source of revenue, earning 100,000 subscribers on Youtube. We only communicated via email but our streamlined process made it easy for us and the client to understand a certain goal.

“There are never any issues that cause major problems.” – Creative Director, Criminal Defense Law Firm

Not only are we featured on Clutch, but their sister company, The Manifest, also has our hearts pumping. You can find us on their website listed as one of the top web development companies in the Philippines that caters to clients and customers from all over the world. 

To sum it up, we take businesses on a whole new level. We’ve worked with various industries and helped cope with the digital revolution. We’ve brought companies to life using the latest tools, technologies, and strategies. We have empowered and provided quality cloud-based solutions to small and medium enterprises, corporations, local government offices, schools, and companies.

Let’s empower your business through IT solutions! 

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Skilled

In most scenarios, a digital marketing company in the Philippines can easily qualify as an effective lead generation team. This is due to their well-rounded understanding of the ins and outs of digital marketing. For instance, experienced Search Engine Optimization (SEO) experts can help you increase your visibility on the web. Similarly, content writers, and graphic designers can create relevant and visually appealing posts that draw attention. Social Media Marketing experts can then use these to further engage with an audience. Moreover, keep in mind that the knowledge of these individuals aren’t limited to their respective fields. In reality, their design choices, keyword usage, and ad placements, among other things, are backed by knowledge of how their work fits in the bigger picture.

Effective Communicators

Your ideal lead generation team should be able to market your products and services to clients with confidence and enthusiasm. Remember that not all leads are qualified right from the bat. In some cases, they may encounter leads that must be nurtured. This then becomes a matter of understanding the different kinds of clients and adjusting their approach to whichever works best. In most scenarios, team representatives acquaint themselves with their lead’s pain points in order to best explain how the product or service marketed can address their concerns.

Similar to how you’ve created a persona for your target market, prospects are also looking for teams that fit their criteria. Some may require facts and quantitative data before sealing the deal. On the other hand, others may be looking for more personal benefits. Nevertheless, the right lead generation team will be prepared to answer in both scenarios during their first scoping call. Moreover, during their conversations, they will also customize their responses to best acknowledge the client’s needs and restrictions (i.e. budget or deadlines). This way, they can reassure your prospects and make them more confident that your business is the right fit.

Always Striving For Growth

You may find that some skills and techniques that were effective years ago are most likely outdated today. Moreover, numerous innovators are continually developing new tools in order to simplify and streamline most processes. Thus, experienced lead generation teams understand that working towards mastering the craft isn’t limited to learning one over the other. Instead, the ideal team sets aside the time to learn more about the latest techniques and tools of the trade. They also continuously do their research and keep themselves up to date with the latest market trends. This includes the effectiveness of interactive content, conversational and account-based marketing, and data-driven personalization, to name a few examples.

Source: pexels

Analytical

The right lead generation team needs to be transparent with you regarding their plans and strategies. During your initial consultation, they need to be able to set realistic goals according to the timespan you give them. At the same time, they must also have a thorough understanding of how these goals can be measured using the right Key Performance Indicators (KPI). These data-driven individuals aren’t afraid of exploring new scenarios, less than ideal results, and looking for alternative methods.

Moreover, effective teams also require experienced analysts who know their way around numbers. These individuals take comprehensive reports (spreadsheets, graphs, charts, etc.) from your tools and simplify it for the team. For example, a Demand Generation Report shows that the most effective lead generation strategies are events, webinars, and lead nurturing campaigns with their effectiveness ratings being 68%, 61%, and 50%, respectively. Your analysts can then take a closer look at the factors behind their success and guide the entire group to adjust their strategies more effectively.

Source: pexels

Working With Next-level Lead Generation Teams

Have your lead generation team identify similar preferences and interests in your clients’ profiles to serve as their guide. Keep in mind that different platforms work best for varying types of customers. Thus, it’s also critical that they maximize each one. Moreover, oftentimes, lead generation teams strive to reach a significant number of prospects within a certain time frame. Make sure to set guidelines from the very beginning to distinguish between leads that must be nurtured and quality prospects.

Do you look for any other traits in your lead generation team that wasn’t mentioned? Let us know!

The post Top Traits To Look For In Your Lead Generation Team appeared first on Syntactics Inc..

Work From Home

The ability to work from home during the coronavirus pandemic heavily depends on your current circumstances, location, and industry. In any case, even when you’ve only just begun considering this possibility, it’s best to determine which factors make certain staff eligible as soon as possible. While transitioning to a fully remote setup may be challenging, it certainly is doable given the number of resources and tools available online. However, for some businesses, you may need a few officers physically present at your office—should your local government permit it. Nevertheless, make sure you have concrete procedures and guidelines in place that enable your team to stay efficient.

It’s also important to keep in mind that even if your business may be used to operating remotely, others’ learning curve affects you too. For instance, there may be an increase in product demand that could overwhelm your suppliers and delay their delivery times. Stay up to date on recent developments and have back up plans prepared at all times.

Create Cash Flow Projections For Your Business

Know how varying degrees of impact can affect your current and future operations, with or without the coronavirus. There are multiple factors that influence the outcome of this situation. Thus, in order to be as prepared as possible, it’s best to formulate a few financial projections as soon as possible. Having them on hand to serve as your guide when you create business strategies moving forward.

Source: pexels.com

Strengthen Your Lead Generation

Some form of social distancing, and community and self-quarantine protocols are in effect all across the world. This makes it more difficult to entice prospects to take a closer look at your products or services. However, that’s most likely the opposite of what you can encounter online. Currently, more of the world’s population is flocking to the Internet for solutions to their needs. This means that you’re more than likely to find more potential customers if you look in the right areas. 

On that note, make sure they can find you on their own too. After all, being available and able to continue your operations during a pandemic shows prospects that you’re performing better than your competitors. Therefore, as an added bonus when they do discover you, they will be more likely to engage with your company right off the bat. Take this time to have a trusted digital marketing agency in the Philippines to improve your Search Engine Optimization (SEO).

Use Technologies That Help You Cut Down On Expenses 

There are plenty of digital solutions that can help businesses maintain your efficiency while reducing costs. Review your current processes and identify which ones you can automate. A few examples include sending out invoices, calculating payroll, generating reports, tracking expenses, and Social Media Management. This frees up valuable time from your team, enabling them to work on other more complex tasks. And while they’re at it, they can use a few open-source tools which are often free to use, even commercially.

Communicate 

Prospects, or even regular customers, who aren’t too familiar with your industry may be confused about how you’ll be coping. Thus, after your team adjusts to your new setup, it’s time they reach out to clients and help them out. Be prepared to explain to your clients in great detail how you’re going to accomplish what you set out to do. The majority of them will be thankful when you’re as transparent as possible regarding any alternative processes you may be taking. Whenever possible, show your target audience that your products and services will still remain relevant once the pandemic has passed.

Source: pexels.com

Identify Trends In Your Industry

Business processes have been evolving since way before the coronavirus pandemic even started. Brick and mortar stores can retain their current customer base when they offer home delivery services. Similarly, restaurants and fast-food chains who aren’t already listed on the most popular food delivery apps in their area should use this time to do so. Groceries can even offer memberships for regularly scheduled subscription-style bundles. On the other hand, service providers may hire Virtual Assistants to take on their increasing workload. Be as flexible as you can and look for any industry-specific opportunities.

During And Beyond The Coronavirus Pandemic

The coronavirus has thrown the current state of the world off-balance. However, remember that prospects who don’t work with you now may remember your unfaltering dedication as a sign of strength in the future. And while staying afloat is a given necessity for all businesses, it works wonders when communities do it together. Make sure you promote solutions that can help alleviate the stress brought upon by the pandemic.

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Deliverability

Having a low deliverability rate isn’t a good sign for your marketing team. For one, it’s a challenge that means that the resources you’ve spent, like the time used to write effective email marketing content, might have simply been wasted. Not only that, when you have an alarmingly low deliverability rate, there may be a possibility that internet service providers will block you altogether. So it’s in your best interest to resolve this issue immediately. With this, the first thing you need to do is to make sure you decrease your odds of ending up in your subscribers’ spam folders.

Start by refusing to include spam words from your email’s subject lines at all costs. Take note that these would vary across industries so it’s best to research which ones pertain to yours. In general, a few common ones include those that entice you to subscribe to a different service, earn unlimited rewards, or get something for free. Other examples include anything along the lines of offering methods to get “fast cash” using products you can “buy” at the “lowest price.”

Opening

While it may seem like there’s a long list of words that you should totally avoid using, there’s still plenty you can. After all, you still need to write subject lines that are intriguing enough for your recipients. Take note that it’s best to address this email marketing challenge as soon as possible. Otherwise, they might either take one look at them and dismiss them on the spot or ignore them altogether.

Aim to stand out as much as possible in order to significantly increase your email open rate. However, avoid misleading your readers with exaggerated offers and simply get straight to the point. While you’re at it, try to only use 30 characters or less for each subject line.

It’s also worth noting that this doesn’t only apply to the first emails you send using your personalized business email. After all, you wouldn’t want your customers to stop communicating with you right after your first interaction. Mail them relevant content to keep them interested and reduce your unsubscribe rate. Segment your emailing list according to different pain points so you can have a more targeted approach. Furthermore, whenever possible, personally address your recipients by their names.

Frequency

There’s also the email marketing challenge of knowing how often to send emails. As a general rule, avoid rapidly sending too many emails in succession. This can easily irritate your audience. On the other hand, it’s not advisable to send too little as well. This is to prevent appearing irrelevant when they do receive your email.

Consider a few factors before you decide how often you should send marketing emails. First of all, the nature of your email and the products and services you offer highly affects this decision. For example, in some industries, updates are meant to be sent more frequently as opposed to promotional materials. The same goes for products which are meant to be used year-round contrary to more seasonal goods. Schedule your emails as often or as rarely as appropriate.

Obtaining new subscribers 

For a lot of teams, growing the email list is possibly one of the most difficult email marketing challenges they’ll need to face. Nevertheless, throughout the entire process, make sure you avoid buying subscribers and, instead, focus on achieving results from your marketing strategies.

There are a few ways you can promote your mail list. For instance, your target must be able to explicitly read all the valuable benefits they’ll gain from subscribing. You could inform them that subscribing could gain them access to updates and sneak peeks of your latest projects. You can even request for their email address in exchange for product samples, free trials, and special discount codes. Be sure to have an opt-in box pop up on the screen or place one at the end of each article.

Stay On The Lookout For Other Email Marketing Challenges

While you may be ready to face these challenges head-on, there are still a couple of things you need to optimize. Beyond improving your content, subject lines, and opt-in offers, it’s also important to make sure your emails are mobile-friendly. Subscribers may be opening your emails, but it really won’t be of any use for them if they can’t read it. Have email marketing experts send out responsive email newsletters for you so you can focus on running your business.

The post Common Email Marketing Challenges & How To Fix Them appeared first on Syntactics Inc..

Unsure which one you should work with? Continue reading to learn more about the advantages and disadvantages of working with each one.

The Benefits Of Working With Personal Assistants 

Consider the type of work you’re going to hand them and your preferred communication methods. Is being able to speak with your assistant face to face important to you? Do you heavily take into consideration how they act and respond using non-verbal cues? If this is the case, it’s best that you hire a Personal Assistant that works in-house. Moreover, seeing that they’re most likely stationed inside or within only a few steps away from your office, you’ll be able to coordinate with them more easily. Plus, you’ll be able to assign them location-specific tasks such as organizing physical documents, attending meetings, or working at the company’s information desk.

This proximity further works in your favor since personal assistants can make time to attend any formal training sessions you require. Furthermore, one of the more valuable advantages you’ll gain is the feeling of security with regard to data protection and handling. In most cases, allowing them to work in your office and directly through your servers easily enhances their layer of protection against web threats. As a bonus, it’s important to note that having an assistant work for you in the long is an investment. The extended time that you’ll be working together enables him or her to better understand your preferences. Therefore, in contrast to working with a virtual assistant, you can ask your personal assistant for advice as you see necessary.

The Disadvantages

Unfortunately, taking proximity into consideration also has its own disadvantage. For instance, during the search for your new personal assistant, you’re essentially narrowing down your options to the individuals who are located within your area. Ultimately, you’re closing your doors to talent who reside much farther than what’s ideal for you.

Moreover, the hiring process significantly becomes lengthier as you’ll have to perform administrative work. This is no longer limited to the hiring process but also inclusive of setting up their payroll and providing benefits.

Virtual Assistants And Their Advantages

There are two major ways to hire a virtual office assistant in the Philippines. First, you can look into hiring self-employed or freelance VAs who work remotely in the comfort of their own homes. This is also the more inexpensive route since they save time and money by eliminating their commute. However, keep in mind that it may be more difficult to conduct background checks on these remote workers. On the other hand, you can simply outsource one through a trusted third-party agency and you’ll be good to go. This way, you won’t need to deal with the entire hiring process, as opposed to hiring a personal assistant.

Choosing to hire a VA is also synonymous with being able to work with any professional around the globe. You’re no longer limited to a small pool of individuals within your city. Moreover, there are many things you can only learn through experience. In this case, this makes the VAs’ wide range of clients more beneficial. The right e-commerce virtual assistants can easily function as a jack of all trades. More than administrative work, they can also help you run your e-commerce business and perform Search Engine Optimization (SEO). Additionally, they’re great for when you simply just need a boost for short-term projects and can skip the long-term commitment.

The Disadvantages

Typically, a virtual assistant’s schedule is flexible. Therefore, their lines of communication and availability may vary depending on your agreement. And oftentimes, they will be able to work on your assignments at their own pace. This means that you will have to face the possibility that they won’t be on-call. And as a result, they may not directly respond to any urgent tasks or revisions immediately.

Working with an outsourced VA presents a different challenge as well. Unlike Personal Assistants who dedicate their working hours to solely working on the tasks you’ve given, VAs accommodate multiple clients. In this scenario, they may have set work hours that allow you to communicate and work with them. Still, there’s little to no need to worry. Agencies typically have their own systems in place in order to monitor their VAs. This still guarantees you that your tasks will be accomplished as soon as possible.

Would You Hire An Assistant?

At the end of the day, you’ll know when it’s time to hire an assistant, and which type works best for you. Nevertheless, before you work with your own assistant, take a few moments to evaluate what kind of work needs to get done. Personal assistants may be the better choice when you need more manpower in your office for the long term.  On the other hand, working with a VA can be a more cost-saving alternative for short-term projects that can be done.

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Following this report, on January 16, Google SearchLiaison reported that the update may need two weeks before becoming fully complete. Since its release, the SEO community has labeled the update to be much bigger in comparison to its predecessor, the September 2019 Update. This is due to the latter being much less immediately noticeable when it was first launched.

The January 2020 Google Core Update’s Effects

Data providers with automated tracking tools have seen large fluctuations in the Search Engine Results Pages (SERPs) rankings. For instance, here’s SEMrush’s report on each category’s volatility for both desktop and mobile search rankings as caused by the January 2020 Google Core Update: 

Source:  searchengineland.com

Additionally, SEMrush Data Analysts Yulia Ibragimova details that the news and sports categories were most volatile. The online communities, arts and entertainments, games, and finance categories then followed thereafter. However, she clarifies that “we can assume that this update wasn’t aimed to any particular topics.”

Multiple websites across various industries have been hit—causing drastic changes to their rankings. Stay up to date and check on your company’s and your clients’ sites to see how this affects you. However, Google highly recommends that you take a step back before you try to fix specific pages the January 2020 Update hit. It suggests, instead, that it’s much better to determine how you can improve your site as a whole instead. Wondering how you can do that ant more? Consult with SEO Experts in the Philippines now!

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