It’s no secret that learning about human traits and behaviors can point your marketing strategies in the right direction. For instance, personalization is a powerful strategy that leverages customer data to target email recipients. You can tailor content or segment emails according to customer demographics for greater success.

Source: Oberlo.

However, with the number of unique individuals who use email, you must focus on their most common traits. Afterward, you can maximize the effectiveness of your email campaigns.

Email Marketing and Psychology

You can integrate email marketing and psychology to create more effective campaigns. After all, following psychological principles can result in more compelling, persuasive campaigns that better connect with your audience.

Thus, if you hire email marketing experts who understand psychological principles, you can customize your campaigns for greater success! Professional email marketing services will create the ideal marketing messages that encourage desirable actions. As a result, your business can build stronger relationships with recipients. 

There are several benefits from tapping into psychology, such as the following:

• Better mailing list segmentation based on recipients’ psychology;
• Personalized content;
• Triggering scarcity and urgency;
• Offering greater value;
• Better storytelling, etc. 

By using psychology, you can create more compelling and persuasive campaigns that resonate with your audience.

So, remember these Email Marketing Psychology Tips and tricks for the next time you segment your emailing lists:

5 Marketing Psychology Hacks in Email for Your Next Marketing Campaign

Adding Inviting Images

Most of the data our brains process is visual. So, individuals are more likely to remember an image than its associated text.

Moreover, since images are processed “60,000 times faster than text,” it’s less likely that text-only emails will be read in their entirety. Instead, expect that your audience will only be scanning your email. They’ll look for visual cues that catch their interest and simply read the points they’re most interested in.

Also, remember that the emotions you induce can last much longer in your clients’ memories than any rational thought. This fact alone can significantly increase the effectiveness of campaigns when building relationships with clients.

Consider sending messages that elicit positive emotions like joy or excitement to create an emotional connection with recipients! You can tap into your audience’s nostalgia to strengthen bonds with your loyal audience.

For instance, while most images that include faces can catch one’s attention, images of babies tend to activate emotion receptors.

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Using Attractive Colors

Design should never be an afterthought in the psychology of effective email marketing. Carefully consider your email’s overall layout and colors, just like how you chose the subject of your image. 

In addition, you should learn about color psychology and how it affects an individual’s mood. That way, you can determine your target market’s most appealing color schemes and palettes.

For example, you may want to use a shade of yellow to radiate positive energies and uplift their emotions!

Source: Color Meanings.

You may also hire email marketing experts with in-depth knowledge of using colors to your advantage.

Adding Price Comparisons

For digital marketers, closing your email with a Call To Action is fairly common and often expected. However, instead of directly offering products or services at a fixed price, providing subscribers with a selection may be more effective. 

For instance, you can set one option as a base price to serve as subscribers’ primary reference. You can spotlight one of your offers depending on your overall marketing strategy. For example, Email Marketing Services in the Philippines can label your product or service as the most popular choice among your clients.

Other than that, you can emphasize that your product commands the lowest price in a set of three. Thus, this strategy can imply that your prospects can buy products at a lower price than their true value. In most cases, this easily attracts the attention of newer clients. 

Thus, you can list rival brands with more expensive prices alongside yours. It directs attention to the more cost-effective item — yours — that serves a similar purpose.

On the other hand, you can label your offer as the most high-end option of the bunch. This strategy gives recipients the impression that you can expand your services when they intend to scale their business. 

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Tapping Into the Psychology of “Free” and the Tendency For Reciprocity

Marketing teams can easily overlook the benefits of offering items for free. At first glance, it may seem counterintuitive in the psychology of email marketing. Why would you offer prospects resources immediately without guaranteeing they’ll be converted?

However, leveraging the concept of “free” is more promising and cost-effective than it’s made out to be. It’s an email marketing tip that is among the most rewarding investments. 

You’ll usually find that this marketing strategy involves offering free trials, quotes, or guides from the very beginning. But it’s more than a lead generation tool to accumulate as many email addresses as possible. For example, you can also incorporate it in the email. 

Marketing teams often retain relevance using regularly scheduled emails offering useful tools or strategies. In most scenarios, prospects may feel compelled to acquire your services since the connection between both parties has been established. 

It’s also worth noting that exclusive content can intensify their curiosity about your products. Some eCommerce platforms use email marketing to offer discount codes after they sense products left in customers’ carts. 

Thus, when the platforms pair this with the offer of guaranteed free shipping, they can often get their users to seal the deal.

Taking Advantage of Scarcity

Tap into the psychological principle of loss aversion to boost your conversion rates! The idea of scarcity can instill a sense of urgency in your audience. In the psychology behind email marketing, experts link scarcity with the principle that consumers often feel the Fear Of Missing Out (FOMO). 

In particular, FOMO makes 39% of people feel envy, which may spur them to purchase. When customers sense a high demand for an item, they also feel pressured to purchase it for themselves. 

For this reason, customers will always perceive limited edition items as more valuable in contrast to products available year-round. 

Cognitive psychology and decision theory explain that this is due to the tendency for loss aversion in daily decision-making. When all other factors remain the same, individuals will still tend to feel more strongly about losing a specific item than gaining it.

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So, take advantage of it in your email marketing campaigns to prompt recipients to take immediate desirable action! For example, you can add compelling language emphasizing the need for urgency, such as “Limited-time offer” or “Act now!” 

Final Thoughts

Using these tips and a few more can quickly help you become an effective email marketing expert in no time. Keep your momentum going, and keep these tips in mind. The next time you send out emails to your subscribers, you may see an increase in your conversion rate!

You can even hire email marketing experts to tap into psychology for increased success!

The post 5 Psychological Tips For Your Next Email Marketing Campaigns appeared first on Syntactics Inc..

Local Search Engine Optimization services have been and continue to be a crucial element in a business’ digital marketing endeavors. While incredibly vital, like its bigger sibling, organic SEO, local SEO can also be just as volatile. 

In that regard, there are countless factors for sudden drops in local rankings for organic search and local pack results for your Google My Business (GMB) page.

Of course, that means businesses should be as vigilant with their local SEO performance as they are with organic. Shifts always occur when it comes to ranking factors, and you need to be ready for each one. In particular, 2024 has brought up new concerns for content in light of using Artificial Intelligence to generate content.

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5 Little Things in Local SEO You Might Be Missing 

Local SEO is part of the road to success for many businesses with physical locations. Many experts claim that there is more than meets the eye when it comes to local SEO. 

By default, it’s all about the Google My Business page, directory listings, reviews, ‘near me’ searches, etc. That said, GMB signals are a major ranking factor for local search results, just as much as link signals.

But what if there was more to it than that?

Below is a list of what may appear to be minuscule details in local SEO that can improve your rankings:

#1 Ask Customers to Add Keywords in Reviews

Customer reviews are critical for greater business success. 43% of consumers say that a product or item “should have 100+ reviews.” High volumes of reviews can positively contribute to the likelihood of purchases. Thus, you must actively encourage customers to leave positive reviews on review platforms like your Google My Business profile.

In 2023, review signals were critical in Local Pack/Finder rankings. At 16%, it’s one of the top local SEO Ranking Factors, ranked third after GMB and on-page signals.

Local SEO, much like its organic counterpart, is all about the keywords. It helps listings pop up on search results in the first place. Affordable local SEO services involve adding keywords to descriptions and listings. But you can take it a step further by asking customers to add keywords to their reviews!

You can encourage customers to specify services or products they tried in their reviews while also mentioning the target keywords. You can even ask them to use long-tail keywords that consumers often use when searching for products or services in your area! 

Of course, we can’t control what most reviewers say, but if you can give them a heads-up, it would be great for your brand.

#2 Become a Sponsor

This tip sounds like it came from older marketing books, but it still works for local SEO services. After all, you’re eyeing local traffic for your business! The first step is to build relationships with businesses and organizations in your target area to earn backlinks. Doing this can boost your local search rankings.

Consider searching listings for organizations and websites to link within your target areas. Also, you can experiment with setting aside a budget — monetary or otherwise — to sponsor an event for backlinks. As a result, they’ll link your website to theirs. After all, a good reputation goes a long way!

In a way, you’re combining both offline and digital marketing by making real-life connections while doing link-building practices. This tip helps both local and organic SEO.

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#3 Make Use of Google Q&A

Businesses must take advantage of this Google Maps feature. Google Q&A works exactly like a Frequently Asked Questions section for a website. So, business owners can just put the content on your Google Q&A. It doesn’t exactly work like a forum where customers are free to post a question, and you answer. Instead, you’re free to keep updating as needed. 

Once you see a trend of the same question asked by different customers, consider adding it to your Google Q&A for local searches. It is best that you add it to your site’s FAQ for organic SEO as well!

Customers are always asking about your services and products on platforms that are most accessible to them. Thus, this tip is perfect for customers who frequently use Google to find businesses in their area. Merely using this section is an immense contribution to local SEO services!

#4 Users Appreciate Responses to Their Reviews 

Not all businesses respond to reviews, but now is the time to add it to your business strategies. Promptly and professionally responding to reviews is a great way to build up engagement. 

In fact, 88% of consumers are more likely to support a business if they see that the owner responds to all reviews! Also, replying to reviews can boost future submissions by 12%.

As a common courtesy, local SEO experts must make it a point to respond to negative reviews to try and turn it around. But it’s critical to reply to or acknowledge positive comments, too. Thankfully, affordable local SEO services will often handle this work with precision.

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As a result of replying to reviews, you’re on the reviewer’s radar, making them feel appreciated. Additionally, this gives the impression that you’re a highly engaged business that takes time to interact with customers. It also displays your commitment to customer satisfaction.

#5 Don’t Stay Exclusive to Google Reviews

81% of consumers reported they read Google reviews, which is a driving force when it comes to evaluating a business. However, you may also utilize your eCommerce website to display reviews.

Source: Oberlo.

You can even explore other review sites — such as the ones your competitors use. These pages can be a gold mine for potential customers who read consumer opinions before eating at a restaurant or ordering a product. 

The best way to find key review websites is to type in your keyword and location in the search bar. A bunch of sites will pop up on the search results page. It comes in handy for finding out where your competitors are listing themselves, too. Lastly, it’s best to stay on top of your SEO practices, regardless of your SEO Hat.

Conclusion

Local Search Engine Optimization requires more than just setting up your Google My Business page and submitting your business to directories. With less well-known strategies for strategic reviews and link-building, you can boost your rankings, so go ahead and experiment!

So, improve your business’ reputation online and offline with affordable local SEO services in the Philippines!

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The post Little Things in Local SEO You Might Be Missing appeared first on Syntactics Inc..

There has been a constant increase in interest in social media marketing within the last five years. Currently, “56.8% of the world’s total population” uses social media. 

We may attribute this number to people’s ability to access information through social media and other online platforms, not just search engines. With the right keyword, people can discover various things through social networks, such as the following:

• Other people;
• Nearby events;
• Products;
• Services, etc.

Digital marketing teams can utilize psychology in graphic design. You can also hire professional Social Media Marketing Services to create attractive marketing graphics for your posts!

Marketing on Social Media with Images and Graphic Content

Digital marketing allows businesses to reach audiences online. Thus, social media marketing is the process of creating and sharing visual or text content on social networks to achieve marketing goals. It involves posting the following content to drive audience engagement:

• Text posts;
• Image posts;
• Videos, and
• Other media.

Also, you must know how to make different versions of your graphic content. After all, it’s vital to follow the various social media image specifications required by the respective platforms.

What Content to Post on Social Media Platforms:

• For instance, you can create banner ads, covers, and timeline posts for Facebook to increase your following.
• On Instagram, you can post ads and share Stories to keep audiences interested.
• You can upload posts, covers, and banner ads to boost your Twitter campaigns.
• Also, you can post image ads on LinkedIn that reflect your goals and objectives.
• Pinterest also allows you to post beautiful visual content on your account, such as pins and ads. 
• Lastly, you can produce a unique YouTube banner to help you stand out from other content creators. Creating relevant video thumbnails attracts your viewers and target audience.

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With the help of Adobe, you can give your social media profiles, pages, and channels a new and improved look. You can count on professional Social Media Marketing Services for assistance or create your own image post.

To create social media image posts, combine your logo with a great photo. Then, add a formatted text that genuinely reflects your brand image and aligns with your business goals.

Here’s how you can achieve attractive designs with Adobe Photoshop:

A Guide to Creating Social Media Image Posts Using Adobe Photoshop

1. Create a New File

Create a new Photoshop file by heading to the File menu and selecting New File. Afterward, a dialog box will appear and will let you determine the following aspects of the document:

• File name;
• Size;
• Measurement unit;
• Color mode, and
• Page orientation.

You can choose to use any of the presets available or manually input specified values as you wish. However, it’s best to set your dimensions or size based on the platform of your choice. Additionally, you must determine the number of artboards or pages you want in the document.

Lastly, enter your filename; you can modify it later when saving it.

2. Add Image

Click the File option, then Open to add your image to a new Photoshop document. Then, select your desired file (vectors, icons, logos) from your directory.

Alternatively, you can copy an image from a Photoshop file and paste it on an existing one. First, open both files, copy the desired layer or area, and then paste it into the other file.

Otherwise, you can drag and drop your desired image onto the Photoshop workspace. Also, you can adjust its position, size, lighting, and colors.

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Bonus: Add Logo

Consistent branding boosts revenue by 33%. In addition, companies that use logos on their social media platforms have a “13% growth in brand awareness.”

Thus, it’s vital to personalize your social media banners, advertisements, and other image postings with your brand’s logo. Social Media Marketing Services can apply branding to ensure design consistency on marketing materials!

To add the logo to your design, utilize the steps to add images, but select the logo from your file library. You should also add overlays to your image to apply specific effects that blend well with your overall design.

Moreover, you can spice up the design with a shape overlay using existing shapes from the toolbar. Or, you can create a custom overlay to fit the image using the Pen tool.

Through effective branding, your customers will immediately notice your company’s advertising materials.

3. Add Text

To add copy to your social media images or posts, select the Text tool from the menu. To reposition the text, you can drag it to the desired area. Also, you can format it by adjusting the following:

• Font family
• Font size
• Weight
• Width
• Spacing
• Text color, etc.

Make sure to select fonts, sizes, and colors that align with your business’ branding or message! Additionally, ensure readability and consider the hierarchy of information. Lastly, don’t forget to add a catchy and compelling call to action in your text. Check out some commonly used CTAs here and start creating your own.

4. Save File

Once you’re already satisfied with your post design, you can save your project.

To save your design, head to the File menu, select Save As, and choose where to store the file. Then, from the Format menu, choose the format type and click Save. (If saving changes after the initial Save As, you can use the regular Save command.)

Naturally, you can save your file in a PSD format to make it an editable template for future use. In addition, Adobe Photoshop lets you export your final design as an image file such as PNG or JPEG. Learn more about the different file-saving options in Adobe Photoshop here.

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If you favor Adobe Illustrator more, here’s how you can craft attractive post designs:

A Guide to Creating Social Media Image Posts Using Adobe Illustrator

1. Create a New File

To create an image post for social media, you must settle on the platform or platforms you intend to use. It’ll contribute to the size or dimensions and other aspects of the Illustrator document. 

Firstly, go to File in the toolbar and click New in the dropdown menu. A dialog box for setting the image size will appear. In addition, you can set the following:

• Bleed (top, bottom, left, and right)
• Color mode
• Raster effects
• Preview mode

2. Add Image

You can add your image through the Place option. Click File from the Illustrator toolbar, then select Place from the menu. A popup box for files will appear, so choose the desired file and left-click or select the area you want to set the image down. The picture will show up on the selected workspace area.

You can drag and drop your intended image on the Adobe Illustrator workspace like Photoshop. After setting it on the workspace, you can move it around and adjust the size. Adobe Illustrator also allows you to copy and paste images from other programs, such as Adobe Photoshop, and vice versa.

Don’t forget to add your logos for greater brand recognition!

3. Add Text

To enhance layouts via Adobe Illustrator, select Text to add your social media image copy. The Text tool is vital for social media image designs, so you must select typography that adds to your posts’ visual appeal. Expert Social Media Marketing Services will consider the font types, sizes, colors, and spacing in line with your brand messages!

Lastly, drag text to the best areas within the layout, ensure readability, and add a CTA!

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4. Save File

After you’ve designed your social media post, you can save it as an Illustrator file or AI if you intend to make more edits. However, you can also export the design as a PNG or JPEG.

From the File toolbar, click Save (if you’ve saved the file previously) or Save As (if you’re saving for the first time or a new version). Next, you must select where to store the file and what format type to save in.

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Businesses must continuously achieve success in the digital age by building their brand and targeting the ideal customers. In addition, you must boost your sales through professional Social Media Marketing Services, such as those from the Philippines.

So, start creating compelling banner ads and social media posts using Adobe Photoshop or Illustrator now! Fuel your digital marketing campaigns and actualize your business goals. Don’t let your competitors get all the attention!

The post Social Media Posts: Designing with Adobe appeared first on Syntactics Inc..

Focusing on a particular market allows you to focus your promotions on a specific community. This way, you can center your branding around a handful of relevant, unique, and striking messages and increase Click-Through Rates. Digital Marketing Services from the Philippines can utilize targeted advertisements, which are “up to 5.3 times more effective” for boosting CTR.

A more targeted message may just resonate with their interests and get them to click “Add to Cart” or “Get a Free Quote!” You can stand out to potential customers much faster this way and ensure faster brand awareness and a sense of familiarity. As a result, you can foster customer loyalty.

What is Targeted Marketing?

Targeted marketing is a strategic advertising approach promoting products or services. Promotion campaigns for targeted marketing are aimed at a particular demographic within an intended market. Thus, marketers must narrow their scope to a specific group of target customers.

Source: Gitnux.

A targeted approach will result in more effective advertisements and better rapport with potential customers. After all, you’re communicating a message of interest to the right market, whether it’s about your products, services, or brand.

Understanding the difference between ‘Target Market’ and ‘Target Audience’ is crucial for any marketer! Effectively catering to the two allows businesses to reach their potential customers more effectively.

What’s the Difference Between Target Market and Audience?

‘Target Market’ and ‘Target Audience’ refer to groups of people interested in your brand, its products, or services. However, it has no relation to the buyer persona, which is a comprehensive description of your business’ ideal customer based on market research.

Professional Digital Marketing Services in the Philippines can tap into all these groups to maximize your brand’s success. So, let’s break them down:

• The Target Market is a broad group likely to be interested in your brand. It includes everyone likely to purchase your products or services, regardless of demographic. For example, if your business sells children’s toys, the Target Market is children ages three to six.
• Meanwhile, the Target Audience is a specific group of people within your market. Marketers focus on this audience segment in campaigns. Of course, because children can’t often purchase toys for themselves, your Target Audience includes parents.

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How to Define Your Target Market and Audience:

Know What You’re Offering 

Before crafting detailed profiles of your ideal customers, you must know your products and services like the back of your hand. Here’s how to accomplish that:

• When promoting your services, enumerate a few key features.
• Also, focus on your expertise and strengths.
• Highlight the benefits of your brand, products, or services.

You should be ready to create messages that clearly show your target market the benefits of buying your products and services.

Compare and Contrast During Research

Next, you must identify your close competitors at different price points. Digital Marketing Services from the Philippines can find out what kind of people they accommodate, as they may serve your ideal target market. Also, what similarities and differences do you have with them?

Source: Gitnux.

You face the crossroads once you’ve determined these and a few other factors. You can either pursue clients from the same market as them, from a completely different niche, or perhaps both.

Personify Your Target Market

The next step is identifying your chosen market’s characteristics, such as the following:

• Age group
• Gender
• Race
• Lifestyle
• Income level
• Occupation
• Social class
• Attitude or purchasing behavior

So put yourselves in their shoes and imagine the problems they need to solve. How does your product or service fulfill their needs? Be as specific as you possibly can. For instance, 50% of the US population uses voice search — is your target market a part of such a demographic?

Additionally, you must determine your scope. For example, small businesses typically focus on local customers first. As they grow, they can expand to the national and international scopes. 

Geography plays a significant role as businesses looking to expand must consider other factors. So, they must accomplish the following:

• Adjusting to time zones;
• Accommodating to other languages;
• Creating product shipping schedules, and
• Setting customer service hours.

Analyze Existing Data

Firstly, if you’ve been operating for quite some time, you must examine your sales performance by accomplishing the following:

• Review your transaction history.
• Use statistics to interpret your data objectively.
• Gather feedback left on your website and social media accounts.
• Don’t assume which products sold out the fastest at a given time, and instead look at the facts.

After all, different kinds of customers are drawn to different products. That’s why dividing your target market into customer segments is essential. Once groups are formed, you can further break down your marketing efforts into these subgroups. Digital Marketing Services in the Philippines can accomplish this for you.

Beyond analyzing your previous customers, consider doing the following:

• Firstly, evaluate your Digital Marketing aimed at your target customers.
• Next, separate what worked and what didn’t.
• Moving forward, utilize digital advertising strategies that appeal to your market.
• Look into Local SEO to reach the community they’re involved with. 

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Be More Specific with Your Target Audience

After you’ve established your target market, it’s time to create profiles of your target audience. After all, you want to appeal to your primary audience. But depending on your business, your Target Audience and Market can be the same entity or different groups. You must visualize them more concretely and establish their differences. 

For instance, your chosen market is business owners who could collaborate with you. Thus, you can focus on businesses in a few specific industries as a Target Audience.

Otherwise, your target market may be businesses that want to expand their online reach. These involve marketing to individuals with a vague idea of the subject who are particularly interested in owning a website. They could also be intent on managing their social media accounts.

Another example: one target group has zero experience with web development, Search Engine Marketing, and Search Engine Optimization. Another might have prior knowledge. Finally, another group has web developers and SEM or SEO Experts. These can be your first three groups to identify as your target audience. 

You can then promote an article on Search Engine Marketing basics to your first group while focusing on more in-depth topics with the other two.

Have Your Target Market and Audience in Mind?

It’s time to reach out to your intended audience! Put your strategies to the test, be open to the feedback you receive from your Target Market and Audience, and adjust your marketing strategies accordingly. For best results, team up with professional Digital Marketing Services from the Philippines now!

The post How Do You Identify Your Target Market & Target Audience? appeared first on Syntactics Inc..

Google Analytics is a digital tool used by 54.6% of all sites on the ‘Net. We discussed the service in depth in our overview of GA4. But as mentioned earlier, in Google Analytics 4, everything is an event — such as page views, downloads, purchases, etc.

One of GA4’s most critical features is that it tracks flagged events and provides analytics. You can report on Landing Page traffic with the service’s help.

What is an Event in GA4?

Google Analytics 4 Events track user interactions on web pages or app screens, such as page views and purchases. You must name GA4 Events according to the value of their parameter (ex.‘event_example’). Thus, you can’t base conversions on a different parameter value.

Still, interactions don’t end at landing and doing specific actions on particular pages. Various interactions fall under Events, such as:

• Clicking or hovering over buttons or hyperlinks
• Downloading files
• Pressing play, pause, or stop on videos
• Adding a product to a shopping cart
• Sorting products using specific categories
• Clicking buttons
• Clicking external links
• Submitting forms
• Viewing pop-ups
• Clicking pop-ups
• Clicking chats open
• Sharing particular pages

Google doesn’t always track these page interactions, so Google Analytics 4 does it for you. You’ll see the interactions via the Events Report.

Here are some of GA4’s critical event categories!

The Four Event Categories in Google Analytics 4:

Automatically Collected Events

Google Analytics 4 automatically tracks certain events for both website and application properties, such as the following:

• first_visit
• session_start
• user_engagement

Enhanced Measurement Events

Enhanced Measurement is enabled by default, allowing you to include many events in your reports. Also, these events don’t require developer cooperation or Google Tag Manager configuration.

The feature automatically tracks the following events:

• page_view
• scroll
• view_search_results
• video_start
• video_progress
• video_complete
• file_download

In addition, Google Analytics 4 users can individually turn events on or off and customize some.

Recommended Events

Google encourages users to implement recommended events whenever possible. After all, they come with pre-defined parameters that can provide insights into user behavior, including the following:

• login
• purchase
• refund
• join _group, etc.

Custom Events

GA4 can track events not listed under the previous three events. Custom event examples include the following:

• call_to_action
• cta_click
• cta, etc.

Setting Up Google Analytics 4 Events

Two methods exist to set up your Google Analytics 4 Events for Conversions. The first is by setting up an event within GA4, and the other is setting it up in Google Tag Manager.

How to Set Up Events in GA4

First, create your event by clicking the gear icon or Admin on the left-hand menu.

You’ll be redirected to a new page, so scroll to the Property Settings, and in Data Display, click on Events.

Next, you’ll find yourself in the custom events screen, where you must click the Create event button.

You can now configure your event by doing the following:

• Giving the event a recognizable name;
• Entering matching conditions;
• Specifying conditions to track, and
• Adding parameters (page information, item variables, etc.)

Don’t forget to click Save and check if the event works with Debug view! Lastly, mark your GA4 events as conversions.

How to Set Up Google Analytics 4 Events in Google Tag Manager

To create a GA4 Event, you must create a new Javascript variable in the Google Tag Manager. This variable should return the clicked anchor’s parent tag class name.

Source: Search Engine Journal.

First, go to User-Defined Variables under the Variables section, then click the New button at the top right. A pop-up dialog box will appear, so click Custom Javascript. Afterward,  you can copy and paste the following code into it:

Source: Search Engine Journal.

This detects clicks on menu item links rather than other links on a web page.

Source: Search Engine Journal.

Next, navigate to Triggers and click New; a dialog box will pop up. Select the Click – Just Links button.

Source: Search Engine Journal.

Afterward, go to Some Link Clicks and select Configure. As a result, it’ll fire on clicks with parent element classes containing the “menu-item” string. You can move to the Tags section to add your Google Analytics 4 Event tag.

Source: Search Engine Journal.

Don’t forget to do the following before saving the tag:

• Fill in the event name;
• Add custom parameters;
• Choose the event action and label, and
• Select the trigger you created.

Google Analytics 4 Goals or Conversions: Which is it?

Universal Analytics’ ‘goals’ have been rebranded to ‘conversions.’ Google Analytics 4 conversions differ from goals. First, the conversion configuration process isn’t like it used to be. Additionally, GA4 focuses on events rather than particular conversion types.

To create conversions, you must figure out your events in Google Analytics. After that, you should instruct the tool that particular events have more importance over others.

Setting up Google Analytics 4 Goals or Conversions indicates what events are critical to your progress. As a result, GA4 can track progress with those events.

Tracking goals or conversions on Google Analytics 4 allows you to find what does and doesn’t work for your business. For instance, you can measure how well your site is doing, how much engagement your mobile app gets, and how effective your campaigns are.

Additionally, you can understand the behavior of a particular audience segment using Google Analytics!

What are Conversions in Google Analytics 4?

As a website owner, you need people to interact with your website. Conversions are the best way to measure a website’s popularity and effectiveness in attracting people. They’re interactions that your audience must fulfill. Thus, conversions must bring your users or visitors to close the sale or an equally crucial final goal.

Conversion Rates are an excellent metric to see how many people you can influence into doing a particular action. Conversion Rates can illustrate your website’s success, but many business sites achieve an average rate of 11.45%. Of course, you can rely on a top-quality Conversion Rate Optimization Agency to assist you.

Google Analytics 4 users have a few choices for setting them up. For example, you can create events based on things like the following:

• Page destinations
• Events and event parameters
• Visitor session duration
• Visitor page views per session

You can create 30 GA4 conversions for a given property! It offers its users greater flexibility when measuring website or application activity.

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Two Main Types of Conversions to Watch Out for:

• Micro-conversions. These are conversions that bring your audience closer to a Macro-conversion. For example, you can offer newsletter subscriptions or downloadable guides for a service or product.
• Macro-conversions. Macro-conversions are the primary conversions your website aims to achieve, such as making purchases.

More Important Conversions to Consider:

Pre-defined Conversions 

Users get to control what particular conversions are critical for their businesses. But there are several pre-defined ones, and all of them apply to mobile applications:

• first_open
• app_store_subscription_convert
• app_store_subscription_renew
• in_app_purchase
• purchase (also applies to websites)

You can view the pre-defined Conversions via the Conversions tab from the GA4 menu. The list will be visible if you’ve received one or more events of the same name. Fortunately, there’s no need to configure any of these conversions.

If your GA4 property is connected to App data streams, you’ll see the complete list of conversions from earlier. After all, all the pre-defined default conversions apply to mobile apps.

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However, some GA4 properties are exclusively connected to web data streams. For such properties, ‘purchase’ is a default conversion that the service automatically flags. Thus, users can’t deactivate this conversion event.

Definable Conversions

Aside from the conversions you can’t disable, you have conversions that you can toggle or enter event names.

Pull up your list of events to mark an event as a conversion. Afterward, toggle the switch beside the desired one in the ‘Mark as conversion’ column. However, the change will only apply to new Events.

On the other hand, you can simply click ‘New conversion event’ and enter the event’s name. If a GA4 user wants to toggle the switch, they must wait for the event to appear on the events list. Thus, if you use the second method, you must wait for your conversion data to appear.

Bonus Adjustment: Excluding Specific Events and Custom Dimension from Being Counted

Google Analytics 4 users can exclude specific events or custom dimensions from being used for ad personalization. If you exclude an event or custom dimension, audiences based on that data won’t be eligible for export to Google’s ad products. As a result, data will be reserved solely for measurement purposes.

Thus, audiences will still be available in GA4 for the following:

• Reports;
• Explorations, and
• Audience building.

Additionally, they can be exported to non-advertising products.

Excluded data can still be exported to ad products but won’t be used for personalized ads.

To exclude an event or custom definition, go to Data display, then Admin. To exclude specific events, you must select Events. Otherwise, you can select Custom definitions to exclude the user-scoped definition.

Click the three dots in the row containing your event or custom definition, and select Mark as NPA or No Personalized Ads. (You can reinclude your event or custom definition by selecting Unmark as NPA.)

Final Thoughts

And that’s all for setting up Google Analytics or GA4 Custom Events and Conversions!

Google Analytics 4 is a helpful digital analytics tool that can help you set up conversions for tracking. For instance, you can get data on things like Page View Events or when a customer adds a product to a cart. Then, you can create and even provide standard reports on how your website or application is doing.

In addition, tracking Conversions on your website via Google Analytics 4 can help you learn website visitors’ behavior.

A Digital Marketing Company from the Philippines can add your goals or conversions and mark them as Events on GA4.

The post Google Analytics 4 Events and Goals or Conversions appeared first on Syntactics Inc..

Virtual Assistants, such as those in the Philippines, can handle many tasks for businesses, such as the following:

• Administrative work 
• Bookkeeping
• Customer support
• Data entry
• Scheduling
• Reporting

However, one aspect that VAs must consider is data security. After all, human error is a leading cause of data breaches. 82% of them are “at least partially caused” by it. VAs should also be familiar with security plans that may help their clients secure their platform, etc. 

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Here are a few top practices Virtual Assistants can follow to ensure the security of clients’ sensitive information:

Data Protection Best Practices for Virtual Assistants

Install Anti-Virus, Anti-Malware, and Anti-Ransomware Software

Viruses and malware can damage, delete, or steal your files. Meanwhile, ransomware can leave you unable to access your personal data or any specific files unless you pay a ransom. 

Thus, Virtual Assistants and businesses must educate themselves on the different types of viruses. Organizations should also install anti-virus, anti-malware, and anti-ransomware software on their VAs’ devices.

In addition, VAs must also learn the risks of the following:

• Downloading and installing software from untrusted sources;
• Downloading email attachments from unknown sources, and
• Clicking on suspicious links.

After all, security software prevents, detects, and mitigates threats to data security. Complacency in data protection leads to breaches or other security incidents. So, VAs and organizations should choose and install the best software that fits their requirements.

Use Widely-Accepted Security Measures

To ensure security, Virtual Assistants must follow Data Protection Best Practices. Here are some key security measures that can help protect sensitive information:

• User Authentication. Authentication mechanisms can ensure that sensitive data is only accessible to authorized users like the Virtual Assistant. Some examples of this measure include Two-Factor Authentication and access control or restricting access to the VA’s data and systems to authorized personnel only.
• Data Encryption. Data transferred and saved between the user and the Virtual Assistant must be encrypted using various protocols. A dedicated security team can encrypt the data on your Virtual Assistant’s devices to protect against eavesdropping and data breaches.
• Anonymization. You can anonymize data to prevent it from being traced to a particular user.
• Data Minimization. You must collect the data necessary to fulfill a user’s request and discard it upon completion. So, you must avoid storing unnecessary personal information.
• Implementing Intrusion Detection Systems. Firewalls and intrusion detection systems monitor and filter network traffic. They identify and block potentially malicious activities.
• Do Regular Updates. Keep the Virtual Assistant’s software or devices updated with security patches and updates.

Enable Two-Factor Authentication or 2FA

Single-Factor Authentication (SFA) methods were once the norm and still are in some cases. However, using Two-Factor Authentication is preferred instead.

Signing up for a new website or a subscription service means creating a unique username and password. So, a user account’s security depends on a password’s strength. 

Thus, users are discouraged from using the same password across multiple platforms. However, they continue to do so to avoid forgetting them.

Source: Google.

Contrary to SFA, Two-Factor Authentication presents an additional security layer. With 2FA, it’s more difficult to access your account to prevent data breaches.

For instance, you can log into an account on a desktop by requesting a Time-based One-Time Password. You can only successfully log in once you input the right verification code sent to your mobile device. Another form of 2FA involves facial or fingerprint scans. 

User Education on Data Privacy Best Practices

You must inform Virtual Assistants about data policies and request consent. In particular, organizations must prioritize consent and transparency regarding data collection and usage policies. Additionally, privacy policies should be easily accessible and understandable to VAs.

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User training on Data Privacy Best Practices is also essential. For example, teaching your VAs not to share sensitive information and setting strong, unique passwords reduces the risk of data breaches or leaks. 

Organizations ensure they safely and responsibly handle data by empowering assistants with knowledge and resources. Thus, educating VAs on how to secure data handling is critical.

Establish a Data Breach Protocol

With the amount of sensitive information Virtual Assistants handle, they avoid data breaches at all costs. Of course, they must only process their data while understanding that they don’t fully control it. 

While data breaches aren’t welcome nor expected, it’s still best to establish a concrete protocol for addressing them if they come up.

Source: TrueList.

When experiencing a data breach, your priority should be immediately ending it. But what comes next? You need a well-defined data breach response plan, including notifying stakeholders, the appropriate regulatory authorities, and the public if necessary.

Therefore, you should consult with your VAs on the steps to protecting sensitive data in the future.

Use Trustworthy Cloud Services

You must choose a trusted, safe, and secure cloud backup platform. After all, if you use third-party services — Cloud Based Software or otherwise — you must carefully assess their data protection practices. Always select the services that meet your organization’s standards.

For example, some software programs allow Virtual Assistants to store data online. Thus, they reduce the need for physical documents, which may be easily lost. On the other hand, when VAs get rid of unnecessary data, they must remember to check the files and media stored online. 

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After all, data protection also involves knowing how to properly dispose of data on your cloud backup service. It’s as essential as overwriting data on your local drives and physically destroying hardware.

Secure the VA’s Phones or Mobile Devices

Data protection for mobile devices is easily overlooked when focusing on securing a Virtual Assistant’s computer and its connections.

VAs’ phones can also contain sensitive information, such as messages with clients and call logs. In addition to minimizing the amount of data a VA stores on their mobile devices, an organization should also be critical of the wireless networks their assistant is connected to. 

Install a Password Manager

Virtual Assistants can also utilize a password manager such as Dashlane or 1Password as an alternative precautionary measure to protect data. This way, they no longer have to reuse passwords or memorize every single one.

Source: Tech.co.

Instead, whenever a VA needs to log into any account, they can simply input a master password into the password manager. Then, the program logs you on the corresponding website.

Also, depending on the software you use, your VA may gain additional security layers. These include features such as the following:

• Encryption and decryption processes;
• Analytics for password strengths; 
• Automatic password changers, etc.

Final Thoughts

To secure sensitive information, Virtual Assistants shouldn’t limit themselves to certain data protection methods only. There will always be room for improvement and new knowledge, so have your VAs utilize data protection practices and methods today!

Virtual Assistants in the Philippines make it a part of their responsibility to get more information and details about data security. For instance, they must learn more about the General Data Protection Regulation or GDPR. Remember to include similar and complementary laws regarding data protection in your country as well!

Here are other ways VAs protect data:

• Limit file sharing.
• Read through the privacy policies of any services you may be using.
• Look at reviews on any new software for Virtual Assistants, especially those you intend to use.
• Thoroughly evaluate updates from your operating system, software, website, themes, or plugins.

Data protection measures for VAs also depend on the types of data they deal with and how frequently they work with them. It’s best to assess the VA’s work system, processes, and protocols first. Then, structure your data protection strategy around what works best for you.

The post Data Protection Best Practices For Virtual Assistants appeared first on Syntactics Inc..

For instance, a shop owner selling rare collectibles and merchandise may need help to make sales. This struggle may be because no one appears to be aware of the business. So, a Digital Marketing Company in the Philippines can make your business more visible to customers who haven’t discovered you yet.

75% of marketers stated that their campaigns were “directly influencing revenue.” So, you must follow the latest Digital Marketing Trends and strategies available today to bring in more business. 

In addition, they create the right kind of noise and promote brand awareness and sales on various digital channels.

Think About Your Digital Marketing Strategy

How can Google search, marketing automation, and landing pages help your business? Well, they’re key digital marketing strategies that help lead generation efforts.

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A digital marketing strategy is concerned with advertising services and products through the Internet using the following:

• Paid advertisements;
• Media such as images and videos;
• Social media;
• Emails;
• Display ads, etc.

For example, have you noticed product ads when scrolling through social networks? Those are the results of online marketing campaigns. Also, organizations must strategically publish their advertisements to ensure high conversion rates. 

Thus, you need long-term, effective Digital Marketing Campaign Tactics.

What are the Most Effective Digital Marketing Strategies?

#1 Specify Your Objectives

The first and essential step to consider when creating an online marketing plan is your objectives. You must prepare business goals, as they’re a checklist that helps your team align your marketing plan.

For instance, these objectives will illustrate your mission and reasons for advertising online. With your goals, you’ll be able to develop effective Digital Marketing Tactics.

#2 Evaluate Past Methods

When evaluating previous digital marketing strategies, you can also know which ones worked. Thus, you can retain them and improve as needed.

If you used ineffective online marketing tactics in the past, avoid using the same ones in subsequent campaigns. However, after study and analysis, you can improve on past strategies. 

Thus, a Digital Marketing Company in the Philippines must identify areas in past campaign methods that need improvement to create a more effective strategy. 

#3 Identify Your Target Market

By identifying the target market, marketers can know what special offers to put out there to entice them into buying products or availing services. 

After identifying them, the team can also learn which platforms to use to increase your online marketing campaigns’ success. For instance, on average, people in the United States have “7.1 social media accounts.”

In addition, marketers can pinpoint the style and tone of voice in advertisements, like social media posts. Lastly, they can determine the designs and colors to apply to marketing content. 

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Craft the Perfect Marketing Materials!

#4 Know Your Means and Budget

The next step in crafting an effective Digital Marketing Strategy involves choosing your digital platforms. It also requires determining how much you will spend on your Digital Marketing Campaign.

Source: WordStream.

For example, your organization might want to create advertisements using Google Ads, which can be costly. Depending on your organization’s capacity, you may have one or a combination of the following: 

• A dedicated business website;
• Facebook page;
• Twitter account;
• Instagram profile, etc. 

You have the option to create paid advertisements depending on your budget on each of these platforms. Investing in them would mean you’ll be able to reach your target market across different platforms and generate leads. With that comes higher chances of sales and Return On Investment (ROI).

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After all, results do not happen overnight. So, marketing teams must prepare a considerable budget.

#5 Optimize Your Means

A Digital Marketing Company in the Philippines will fully utilize a brand’s existing business website and social media pages. Posting content that attracts consumer attention and ensures high conversions is part of an effective digital marketing campaign plan.

To ensure this, marketers should perform Keyword Research to identify which keywords are relevant to the campaign. Also, research helps the team identify the keywords most searched by potential customers. Then, they must incorporate the keywords into your website and social media.

As a result, when people search for queries containing your chosen keywords, they’ll see results related to you on Search Engine Results Pages.

You can further optimize your website by paying attention to these web elements:

• Headlines – Are they related to what your company stands for?
• (Visual) Media – Do the images, videos, or GIFs load and display nicely on the page?
• Customer Reviews – Can audiences see the customer reviews of your products and services?
• Text and Buttons – Is the website’s font style and size readable? Are your buttons and links clickable and direct to the correct pages?

In addition, ensure that you don’t over-optimize your website, which may negatively affect your SEO rankings.

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#6 Create a Search Engine-Optimized Website

Your ultimate goal in Search Engine Optimization (SEO) is to make your website appear on the first page of SERPs when people search for a particular keyword. You can optimize your web pages’ titles, meta descriptions, and keywords to appear on search results. You can incorporate Google Analytics to see the overall SEO performance of your websites.

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Furthermore, it would be best to consider Website Optimization to ensure that your content contains all the information about:

• Your business;
• Its products or services; 
• Pricing;
• Where your office is located, and 
• How your customers can contact you.

It should also be responsive on any device, including desktops, laptops, tablets, and smartphones. Thus, the website and its content adjust to the device’s screen currently browsing it. 

Since many browse on their mobile phones, your business should have a Mobile-Friendly Website. Thus, visitors won’t struggle by zooming in and out of pages and clicking the wrong links or buttons.

#7 Use Social Media

Advertising on social media plays a critical part in any effective marketing strategy. 4.48 billion people worldwide get on social networks, so there are more chances for online visibility. Social media helps sell products and services, reach target audiences, and drive website traffic. 

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Here are some of the most effective Digital Marketing Tactics for social media:

• Twitter Marketing. The Twitter platform can be a powerful lead-generation tool. Also, consider utilizing Influencer Marketing in your strategies!
• Content Marketing involves creating promotional content for Social Media posts, blogs, and even videos. However, Web Content Marketing doesn’t straightforwardly promote the brand and instead builds audience interest.
• Video Marketing allows brands to market themselves via a video highlighting your business’s benefits. For example, short-form videos are popular with “two-thirds of consumers.”

#8 Get the Help of Experts

Going through all these Digital Marketing Campaign Strategy steps on your own can be challenging, especially when your business is still new or when you’re not familiar with Online Marketing in general. Therefore, you should hire people with experience from an effective Digital Marketing Company in the Philippines so that you can focus on running your business.

Final Thoughts

Marketers must learn about effective Marketing Strategies to increase their brand’s reach.

Get familiar with and integrate the above steps to craft effective Digital Marketing Tactics for your business. Help grow your business by working with a Digital Marketing Company in the Philippines to lead the way. Craft digital Marketing Campaign Strategies that work starting today!

The post 7 Steps to Craft an Effective Digital Marketing Strategy appeared first on Syntactics Inc..

Customer behavior data allows businesses to devise better strategies and make informed decisions. In particular, a large number of marketers used customer data during decision-making.

Source: Statista.

Thus, consider the sales processes that provide a polished customer experience, enticing them into patronizing your business. You can entice customers to become loyal customers by setting up a sales funnel. 

One sales funnel tool that businesses use is PipelinePRO.

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What is PipelinePRO?

Over 570,000 websites use “at least one” sales funnel builder tool, and among these, PipelinePRO stands out as an all-in-one solution. This versatile funnel builder enables people without coding training to set up a funnel. Also, it’s easy for someone to create a funnel using a prepared template or from the ground up.

PipelinePRO advertises itself as a sales tracking dashboard that gives users an overview of the complete sales pipeline. Though it can build marketing funnels, it mainly focuses on pipelines.

Source: Pipeline PRO.

So, in addition to funnel setup, PipelinePRO’s features include displaying calendars and analytics and website creation.

Source: Pipeline PRO.

Usually, the price is around $497, but if you buy now, you can avail of a special offer at $37. In addition, customers don’t pay the amount monthly — they only pay once, and the service lasts a lifetime.

How Do You Set Up a Funnel with PipelinePRO?

With PipelinePRO, your funnel builder data is all in one place. Thus, you don’t have to move your leads or prospects from one platform to another through any integrations.

Of course, PipelinePRO has a Sales Tracking Dashboard that gives you a comprehensive view of your funnels. For instance, users can evaluate how customer engagement is coming along. 

There are multiple ways to create a Digital Marketing Funnel. But the next section will teach you how to set up a PipelinePRO funnel from scratch.

When making a digital marketing funnel, you can make it yourself (you can watch the PipelinePro funnel builder demo on YouTube)! Otherwise, you can ask a website technician to create it for you.

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You must optimize your conversion rates to convert site visitors into customers while building your funnel.

Step 1: Go to the Dashboard

PipelinePRO’s funnel builder is powerful yet easy to handle. Firstly, you’ll set up the sales funnel from the PipelinePRO Dashboard after you log in. You can see the Dashboard and many other options in the sidebar menu, including the Launch Pad, Conversations, and more. 

Source: PipelinePRO via YouTube.

Go to the left-hand menu on the Dashboard with all the essential options. Next, click the Sites option to see the menu bar for funnel creation. The Funnels tab contains a list of sales funnels you’ve set up if you’ve made some before. It even has a search feature that helps you navigate past funnels. 

Creating funnels or sites isn’t an add-on but comes with PipelinePRO’s one-time license purchase.

Step 2: Click  + New Funnel

Next, you’ll want to click the green button that says + New Funnel near the top right-hand side. 

Source: PipelinePRO via YouTube.

Click it, and a popup box will appear, prompting you to name the marketing funnel.

Source: PipelinePRO via YouTube.

The left side of the popup will allow you to make a funnel from a template. But this article will go with the latter option: building it from the ground up. Once that’s done, you can move on to the next step.

Step 4: Set Up Your PipelinePRO Funnel

Once you’ve selected the option to create a funnel, you’ll find yourself on a specialized page. 

Source: PipelinePRO via YouTube.

Beneath the title you inputted during the last step, you can see the Four S’s: Steps, Stats, Sales, and Settings. (The last three aren’t necessary for the building process.) 

Source: PipelinePRO via YouTube.

Under the Steps heading, you’ll see the Launch Checklist and Funnel Steps.

Step 5: Click  + Add New Step

PipelinePRO is a drag-and-drop builder, so you can input additional items, such as a funnel from ClickFunnels. Once you click the + Add New Step button, another popup will ask for several details.

Source: PipelinePRO via YouTube.

These include Name for Page, Path, and an option to Import from ClickFunnels. (But you only need the name to click Create Funnel Step.)

Source: PipelinePRO via YouTube.

After that, you’ll notice that your PipelinePRO sales funnel page has new features. For this article, you need to select Create from Blank.

Step 6: Go to the Builder and Start Building!

In this step, you’ll be sent to the builder, a drag-and-drop tool! Everyone can make a funnel with the many settings and options PipelinePRO has to offer.

Source: PipelinePRO via YouTube.

You have control over how each page in your funnel looks, as there are options for customization everywhere. As a result, you’ll be able to map out your dream funnel in no time.

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Bonus: What You’ll Find in the PipelinePro Funnel Builder

On the left-hand side of the Dashboard are options under the heading Section Settings. Under General options are padding, shadowing, and imagery. 

Source: PipelinePRO via YouTube.

This section also contains Advanced options.

Source: PipelinePRO via YouTube.

But on the right-hand side, one can input more noticeable elements, including the following:

• Text, where you can change headlines, sub-headlines, paragraphs, and bullet lists.
• Secondly, the Form section allows you to add buttons or forms.
• Blog lets you create a blog post list.
• Media lets you add images and videos, which increase conversion rates by at least 60-80%.
• Custom includes options for adding custom JS or HTML, surveys, calendars, maps, etc. are also within the right-hand tray
• Also, you can create a Countdown, minute timer, or day timer!
• The Blocks section contains options for a navigation menu, divider, progress bar, and image feature.
• Additionally, you can check the Order Elements, which have 1- or 2-step orders and order confirmation options.

Set Up a Sales Funnel to Boost Your Digital Marketing Success

When looking for a product or service to satisfy a current need, customers consider its features, efficacy, and pricing. And this is where the power of a sales funnel comes into play. Marketing sales funnels help businesses map out the course of the customer journey. Also, it allows you to optimize your online marketing strategies and targeted messaging for maximum impact.

Sales funnels are scalable and can vary in complexity, so marketers can adapt them to suit their campaigns. Businesses can even utilize the Marketing Flywheel rather than the traditional funnels!

You cannot understate the importance of a sales funnel. It’s a way for customers to know more about your services or products while giving them a memorable experience.

Setting up a PipelinePRO sales funnel for your business is something you can handle on your own. Alternatively, you can seek the expertise of a Digital Marketing Company from the Philippines to enhance and improve the customer journey.

The post PipelinePRO Funnel Setup: A Step-by-Step Guide appeared first on Syntactics Inc..

The September 2023 update highlights the need for valuable, informative content that benefits Google users. This particular update has changed how content is evaluated and ranked based on new criteria. In particular, it examines website content, whether written by human hands or not. With the help of the Content Update, your business can create better content and gain even higher search rankings.

Google Algorithm Updates and Why They Occur

Google often updates the algorithm that powers its search engine. These updates are vital to Google, ensuring fairness in search rankings. Though helpful, the finer details of these updates can be quite complex and challenging to grasp.

Additionally, Google has no schedule for when these updates occur. The frequency depends on the nature of the update. For instance, Google makes minor algorithm updates almost daily, but core updates occur a handful of times yearly. 

These updates are vital for several reasons, including:

• Improves the search results quality;
• Fights spam and low-quality content;
• Enhances the user experience;
• Accommodates advances in technology;
• Addresses security concerns;
• Promotes authoritative content;
• Enhances local search;
• Adapts to new formats and
• Responds to feedback and data.

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For instance, website owners must focus on creating high-quality content because of the new September Google Algorithm Update. Additionally, the content must cater chiefly to users rather than search engines.

What is the Google Helpful Content Update?

Google rolled out the Helpful Content Update on September 14, 2023, and ended on the 28th of the same month. Website owners should examine if they made content to boost rankings or help users. 

Thus, Google’s Helpful Content system rewards websites with high-value content while penalizing sites with unhelpful content. This update affects all languages and, therefore, all content types.

Source: Exploding Topics.

Here are some of the most prominent changes as a result of the September update:

• Relaxed guidance on artificially-generated content;
• Crackdown on third-party content, whether hosted on subdomains or the main website;
• Considerations on changing publishing dates to fake freshness, and
• Guidance on recovering from the Helpful Content Update.

While no official penalties were set, you may find that your rankings have changed since the update. In particular, sites containing unhelpful content may notice more significant ranking discrepancies. 

The penalty recovery process requires thoroughly reviewing your content pool, such as a Website Content Audit. Additionally, it can take a while to recover your rankings.

Key Changes in the September Update:

Google’s Helpful Content Update page contains critical suggestions for webmasters. For instance, they focus on posting AI-generated content, hosting third-party content, and changing publishing dates.

Here are vital considerations to preserve your SEO standing on Google:

Google Search’s Guidance About AI-Generated Content

Before the September 2023 Update, Google prioritized human-generated content rather than machines. The new guidance on artificially-generated content has replaced the original caveat that requires content to be “written by people, for people.”

Source: Search Engine Journal.

The guidance requires content to be human-centered. Thus, it indicates that Google now offers helpful AI-generated content a chance to rank online. However, businesses must be careful about using such content and ensure that humans moderate it.

Fortunately, Web Content Writers from the Philippines can add a human touch to AI-generated content.

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Site owners that publish AI-generated content must publish original, high-quality content relevant to Google users. Your content must put the user’s experience first and remain transparent about using AI content.

Crackdown on Hosting Third-Party Content

Many websites host third-party content on their main website or subdomains as a means to enhance their content offerings. However, with the latest site-wide signals considered by search engines, the quality and helpfulness of content now play a pivotal role.

Firstly, third-party content is often independent of the main site’s purpose. Otherwise, the content is produced without the website owner’s supervision. For instance, a website advertising printing services may host affiliate content for makeup on its subdomain. 

In light of Google’s September 2023 Helpful Content Update, websites are required to avoid hosting third-party content. Also, it includes content unrelated to the main website’s purpose. Otherwise, they must ensure it’s relevant and closely supervised during production. Lastly, taking steps to prevent the indexing of third-party content is highly recommended.

Faking Content Freshness & Changing Publishing Dates

The recent updates to the Google Core Algorithm have introduced new guidelines for self-assessment. These guidelines can help you create helpful, reliable content according to the E-E-A-T principle. 

In particular, here’s what you must watch out for:

• Firstly, avoid using the word ‘reviewed’ in updated content when the content wasn’t written or reviewed by an expert.
• Avoid faking date changes or updates to make pages seem fresh when you haven’t changed the content substantially.
• Finally, don’t add or remove outdated content to make your website seem fresh to improve your overall search rankings.

Recovering from the September Google Algorithm Update of 2023

Of course, you must stay updated with Google’s guidelines and best practices as they evolve. Website owners and digital marketers must make better-informed decisions and stay competitive in the digital landscape. 

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After all, the Google algorithm updates will impact search rankings, traffic, and sales. You must ensure your content will rank well in Search Engine Results Pages. Furthermore, you can check out Google Penalty Recovery guides to improve your search engine standing.

Here’s a quick list of to-dos to recover from the September Google Algorithm Update and improve your rankings:

• Review keywords and target relevant ones.
• Analyze the user search intent and align content with them.
• Improve the content’s user experience.
• Regularly refresh content.

What is the Latest Google Update in 2023?

Google will be rolling out the October 2023 Core Update, announced via X on October 5, 2023. This marks the third core update this year, after the March and August ones. Additionally, it’s the seventh overall algorithm update of 2023.

Core updates impact website rankings and your online visibility. Like with the September Google Algorithm Update, you must follow Google Penalty Recovery protocols to maintain your SEO standing. Also, you must monitor your web content for greater ranking opportunities.

Lastly, you must be patient and vigilant as Google’s systems responses will “take up to 2 weeks.”

Final Thoughts

Google updates its algorithm frequently to improve its users’ search experience for users. These updates can fight spam and improve search quality and user experience.

The Google September 2023 Update emphasized the importance of creating valuable content. The Helpful Content Update rolled out for two weeks in September to reward high-value content and penalize unhelpful content. This update affected all languages and can potentially result in ranking discrepancies. 

Key changes in the September Google Algorithm Update include: 

• Guidance about content, especially generated with Artificial Intelligence tools;
• Crackdown on third-party content and
• Avoiding fake content freshness.

To recover from these changes, a comprehensive content review and steadfast adherence to Google’s guidelines and best practices are crucial. This entails following Google Penalty Recovery protocols and counting on professional SEO Services in the Philippines. Significantly improve your search engine standing today!

The post Google Helpful Content Update of September 2023 appeared first on Syntactics Inc..

Nowadays, “55% of marketing is digital,” surpassing traditional marketing. Thus, every company needs to assess its online marketing performance in a continuously changing environment. As a result, they can use their resources and the most up-to-date strategies to maximize their success.

This outcome is a top priority for various companies, but how do we evaluate digital marketing success?

Start Your Digital Marketing Campaigns Right

It’s essential to determine how to measure or evaluate your Digital Marketing Performance effectively. Thus, your marketing team should rely on Key Performance Indicators (KPIs).

After all, a digital marketing plan can help you attract potential customers that are sure to convert. For instance, you can utilize a variety of channels to convert interested site visitors, such as your website and social media. However, if you can’t ensure its effectiveness, your marketing plan becomes unsustainable and won’t help you in the long run.

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Over the years, marketers refined the best practices for campaign evaluations, which are instrumental for online success. With the help of campaign data, you can review past and current strategies to develop better future plans. 

For instance, your SEO Marketing Plan allows you to rank better on search results pages. An excellent Digital Marketing Performance Evaluation can provide the insights you need to exponentially increase success.

How to Evaluate Digital Marketing Performance:

Here are initial steps that you can take to start measuring the success of your Digital Marketing campaign:

Step 1. Identify and Set Business Objectives.

Before executing your campaign, you must first set your goals or business objectives. After all, your campaign is directionless without any endgames to achieve! Finding desired objectives can help narrow down your metrics or KPIs. 

You must set targets for actionable items to create a thorough plan. As a result, you’ll have a smoother Digital Marketing Performance Evaluation.

Step 2. Set a Timeframe or Timeline.

Since you already have goals in mind, the next step is to establish a realistic timeframe for achieving them. This timeframe contributes to the evaluation process, as you can see how well your plan has worked within a specific period.

So consider scheduling regular (weekly or monthly) meetings with your team. Monitoring progress is crucial to success, so you must set aside some time to review campaign data. 

Step 3. Identify Focus Target Segments.

When creating your marketing campaigns, consider the audience you’re marketing to. Thus, after setting up goals and a timeframe, you must set up your target market.

“74% of consumers feel frustrated” when website content isn’t personalized. To get results, you have to engage with potential customers. So focus on getting the attention of qualified traffic, or people interested in your brand. The data you collect from that traffic can then be used to improve your campaign.

Step 4. Establish Your Key Performance Indicators.

It’s critical to figure out the following:

• What you’re trying to measure, as it feeds into your final results; 
• How your KPIs relate to the goals you set during Step 1; and
• Lastly, how you can achieve them in the timeframe you set.

Keep in mind that the metrics you’re measuring should be related to your intended users’ experience. After all, human behavior is the thing driving your Return on Investment (ROI).

Step 5. Create a Metric Map to Evaluate Digital Marketing Efforts.

Once you’ve found your digital marketing metrics, the next step is to create a metric map or template. This tool can be modified and scaled to your needs while providing valuable insights. For instance, it can include an overview of campaign events and what worked and didn’t. Thus, you must set specific targets that relate to your KPIs to guide your efforts effectively. 

Step 6. Use a Good Analytics Platform. 

Part of Digital Marketing Performance Evaluation is having the right tools for the job. To effectively analyze data across various metrics, you must utilize an analytics platform that streamlines data collection. Fortunately, there are plenty of analytics platforms to choose from, such as Google Analytics, Semrush, Hubspot, etc.

These tools usually have data collection capabilities for websites, SEO, and social networks. For example, through analytics, you may find that you have little to no engagement on your social media accounts. It’s one of the many Digital Marketing Challenge businesses currently face.

Step 7. Make Improvements Based on Results.

Once you’ve formulated the perfect digital marketing strategy for your brand, you must put it in motion. 

The essential thing about Digital Marketing is that you keep improving with every iteration of your campaigns. So, of course, you need to rely on your Digital Marketing Performance and its evaluations to find out what you can improve.

Map Out Your Digital Marketing Metrics

Key Performance Indicators can be tracked with various tools, as mentioned earlier. But such indicators can be spread across multiple channels. 

First off, to evaluate Digital Marketing Performance, you must monitor your overall traffic and total ROI. For the latter, whether it’s for your site or social accounts, your ROI equates to how much you spent (investment) vs. how much you earned (return).

Overall, KPIs can help you monitor your campaign progress towards particular goals. But, naturally, you’ve got to cater to the human experience or UX. So while measuring data, you still have to consider the people who make up your traffic.

There are many digital marketing KPIs that your competitors are also looking into.

Source: Fit Small Businesses.

Website KPIs that You Should be Monitoring

Many businesses set up a dedicated website to attract traffic. Here are the metrics you must examine:

• Traffic by Source — Monitors where your site visitors come from, whether it’s search engines, advertisements, etc.
• Mobile Traffic — This KPI shows how many mobile users accessed your site.
• Page Views — The total number of pages that a website visitor viewed.
• Most Visited Pages — The most valuable areas of your website.
• New vs. Returning — This shows how relevant your website content is over time. Thus, multiple visits can indicate you’re offering content that people find so valuable that they keep coming back.
• Sessions — How many visits your website receives, in 30-minute increments as counted by Google.
• Average Session Duration — This KPI shows the average time a visitor has spent on site.
• Exit Rate — Reveals something about your website design and user experience.
• Bounce Rate — The percentage of website visitors who leave right after viewing only one webpage.
• Conversion Rate  — This could be an actual sale, or just a new subscriber, a completed download, a lead entry, etc. Also, this metric depends on what strategy you have executed for your campaign.

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SEO KPIs for Digital Marketing Performance Evaluation

Search Engine Optimization is critical to your success, so you must also check these metrics:

• Conversion Rate — Indicates how many people landed on your page, completed a goal, started a trial, or bought a product. 
• Organic Traffic or Sessions — How many visitors or sessions came from a search engine.
• Click-Through Rate (CTR) — The ratio of searchers who clicked on your SERP results vs. the total users who only saw it.
• Bounce Rates — The percentage of visitors who “bounce away” without doing a particular action like clicking a link.
• Load Time — This metric refers to how long it takes for your website to appear.
• Keyword/Search Rankings — You can use this KPI to track keywords that your pages can rank with. It’s key to finding the position of your website on SERPs.
• Domain Authority (DA) — It can indicate a website’s ranking.  
• Backlinks — The number of backlinks or external pages or domains that link to your site.
• Pageviews — The total number of pages a website visitor views, which can indicate engagement.
• Average Session Duration — This metric tells you how long organic visitors stay on your site.

Social Media KPIs To Evaluate

Here are common KPIs to evaluate digital marketing activities for social media or social networks:

• Social Reach — This metric tells you exactly how many people saw your content.
• Social Engagement — The total number of interactions made on any given post.
• Impressions — This is important for clients who are running a branding campaign. For example, ads may be shown multiple times to the same person, and each time counts as an individual impression.
• Email Open Rate — The rate of people who open your email campaign compared to the overall number of those who received it. Thus, this metric shows the following: properly segmented list, attractive subject line, appropriate send time, etc.
• Click-Through Rate — Determines your relevance score.
• Cost Per Click (CPC) — Reflects the amount you pay for each click a user performs.
• Cost Per Conversion — Tells you how much it costs to convert a site visitor into a sale.
• Cost Per Acquisition or CPA — Helps you back into the proper amount you should spend to acquire a new one, in case of returning customers.

Evaluate Your Digital Marketing Performance Now!

A decent digital marketing plan will help you on the road to success. So, never start campaigns without an evaluation plan and understand how to assess your digital marketing strategies’ performance. Afterward, you can correct or stop activities that don’t give value and improve campaigns.

Consider hiring a Digital Marketing Agency in the Philippines to get you on the right track.

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