Comments on web pages allow visitors to give opinions about related topics. While some commenters leave words in good faith, others are less helpful and may even invite security threats. As a result, some blogs and websites don’t allow user comments or at least strictly moderate them.

Thus, only comments which are helpful to the discussion remain on the blog page. Site owners must handle website visitor comments in a way that improves their blog standing while protecting it from malicious threats.

Should You Allow Users to Comment on Your Blog or Website?

Firstly, blog comments aren’t a metric for success, and there’s no need to add a comments section “for SEO’s sake.” 

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Thus, you must add exciting and valuable content that boosts your search engine rankings. It’s the best way to invite new website visitors to leave comments on your blogs. In addition, you can include sections of text that are perfect for Passage Ranking!

These comments on your web pages will influence users to convert into loyal readers. However, some business sites may find that disallowing blog comments might be the right choice.

An Argument for Having Comments

Having website visitor comments can be helpful as readers have discussions on the blog page. It’s especially beneficial if the commenters are human and not spambots. Of course, the comments are usually opinions on the content or constructive comments.

Website owners can join the discussion or do PR work for comments and concerns. For instance, if your site visitors offer suggestions or ask genuine questions, you can provide them with answers.

The interactions within the comment sections will ensure that people will see you as a company that cares about its audience. Also, if you add comments, don’t forget to include Calls-to-Action on your posts to encourage further engagement.

Allowing user comments on your blog page has its pros and cons.

Pros of Having Comments on Your Web Pages:

Blog posts with no comments make the content seem uninteresting. Allowing user comments on your pages brings several advantages:

• Inviting people into discussions regarding the topic;
• Engaging with readers and
• Showing new site visitors that you have high engagement.

Though comments can benefit your website’s reputation, you may sometimes find spam in the comments section. While it’s challenging to stop spam for good, you can implement security measures like applying reCAPTCHAs. 

Site owners must make their comments section more secure because spam can ruin discussions and divert readers’ attention.

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Cons of Website Visitor Comments:

Thanks to their popularity, WordPress websites gain 77 million new comments monthly. Blog comment sections have their disadvantages, such as the following: 

• Comments with links can potentially divert your traffic; 
• Attracting too many spammy blog comments will cause SEO rankings to suffer and
• Commenters might criticize your brand in the comments.

Source: Gitnux.

Even with all these cons, blog comments aren’t dangerous. For instance, some comments may contain spam, but you can easily spot them. As a result, you can prevent them from ruining site visitors’ User Experience. 

Still, commenters may discuss unrelated topics, argue their point, or criticize your business. The solution is to moderate your comment section and keep things under control. After all, if you let commenters do as they please, it may seem like you’re allowing your comments section to fall to the wayside. 

Determining Whether or Not to Approve a Comment

Giving visitors a space to voice their opinions can add to their experience. However, you may mix up spam bots and human commenters if you aren’t careful. Thus, it’s best to be in control of your comments section.

You can’t control human opinion, but you can weed out spam comments that don’t contribute to serious discussions. 

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It’s vital to give new user comments the once-over before allowing them on the website. Filtering out spam generally cuts down on a large chunk of comments. However, once you’re done, you’ll be left with comments from humans. To moderate these, you must check whether they’re worth publishing on the blog. 

For instance, you can use the WordPress Akismet plugin on your website, which catches spam.

Some Helpful Criteria for Approving Comments:

There are a few considerations for comment approval before you can display them on your website. In general, spam comments are easy to find as they look odd compared to comments from human website visitors. 

Thus, you must ask the following questions:

• Is the comment relatable to the blog page’s topic?
• Also, is it valuable to your site and its users?
• Is the comment attached to an actual human? (If your website includes names?)
• Is it free of abrasive language?

With these criteria in mind, you can handle your spam comments! If comments look like bots made them, they probably are. Also, you might find it in your best interest not to publish comments from visitors who aren’t invested in your content.

What are the Comments You Shouldn’t Publish?

Posting content will often attract spam to you. Often, spam comments tend to be “irrelevant to the discussion,” but by using the criteria, you can tell genuine comments apart from spam.

Here are the questions you must ask during content moderation:

• Does the comment contain strange links?
• Is the comment generic, like it could fit on any other comment section, even on different topics on other blogs?
• Does it mention unrelated merchandise like clothing, substances, and other products?
• Is the comment talking about search rankings or on-page SEO?
• Does the comment offer guest writing services?

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How to Handle Comments on Your Blog- or Web Pages

Comments can add to your website’s reputation, but you may have to moderate the comments section to filter out spam. It’s best to allow users to post their opinions in the comments section but not let them become potential distractions or threats. Thus, you must follow a couple of practices to manage your blog- or web page comment sections:

Moderate Comments

Many Content Management Systems allow you to moderate user comment sections by tinkering with blog settings! It’s advisable to approve comments instead of letting them appear right after a commenter posts.

Moderating keeps the comments section clean and presentable. After all, you need to foster a community on your website — commenters should be respectful and interested in the topic.

Filter Out Spam

You risk inviting spammers or spam bots when you allow website visitor comments. To safeguard your website, a spam filter is a necessity. Unfortunately, some spammers are smart enough to get around filters.

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But you can count on filters to eliminate the most obvious spam comments. 

Have a Comment Policy

You may already have a website comment policy that outlines what users can and can’t allow on your pages. Also, it’s best to display your policies for site visitors. As a result, human commenters know how to ensure their comment will be published on the site.

Also, moderators can use the policy to decide whether or not to publish a comment.

Answer Questions Often

You can respond to audience queries but should beat other commenters to the punch. Not only that, but you should help a site visitor who genuinely wants to learn. After all, it keeps them from going to other blogs and finding information there.

If you find fascinating comments, you can even create content for it! But you don’t have to respond to each question. Instead, you can be more selective about answering.

Block Abusive Language

There may be website users who aim to derail an honest discussion. Nobody should ever tolerate disrespectful language, particularly business site owners. As a result, visitors to your blog page can’t post whatever they like. So you don’t have to publish a comment that doesn’t contribute to the discussion.

Should You Allow User Comments on Your Blog- or Web Pages?

To attract more organic website traffic, you have to hook your readers. After all, it takes only 50 milliseconds for people to decide if they’ll stay on your website. Once you’ve hooked them, the challenge is to retain their attention from the moment they load the page until they scroll down to the comment section.

Of course, you want them to leave a bit of room to hear their opinions. Some bloggers think of comments as inspiration to keep writing. However, it’s essential to strike a balance, as comments can also become a nuisance due to spam. 

Moderation is key, ensuring that the comments add value to your content. With SEO Services in the Philippines, you are not only attracting and converting website visitors but also cultivating a community of loyal readers!

The post Web Page Comments & Letting Users Leave Them appeared first on Syntactics Inc..

The use of Artificial Intelligence is increasing in the digital marketing world as it automates various tasks. It’s a popular tool for creating images and generating content. It’s become so prevalent that many marketers find ways to use it and make it look and sound authentic.

In the field of Digital Marketing, businesses are looking at AI tools to assist in content creation and copywriting. Additionally, it’s become one of the significant game-changing SEO Trends and Strategies in 2023.

Using AI Tools to Generate Digital Marketing Content

AI-generated content can help speed up the writing process, and digital marketers are starting to take notice. Many marketers are already considering AI-generated content in automating the content marketing process. Fortunately, you can do this by using SEO Writing and AI Content Generator Tools.

A Content Generator Tool analyzes vast sets of data, and its algorithm generates text or sometimes images based on the analysis. With the tools’ assistance, you can create content without the need for human intervention.

Recently, Google changed its guidance on using AI-Generated Content and now rewards “high-quality content,” no matter how it’s produced. Whether it’s crafted by human hands and intellect or Al-generated, low-quality content can’t get too far on Google search results.

Now, it’s time to answer the question: “Is an AI Content Generator Tool detrimental to your search results rankings?”

How and Why AI-Generated Content Works

Artificial Intelligence Tools generate Automated Content by analyzing existing content on a specific topic. The AI studies articles, stories, and even forum threads and then recreates the content based on their understanding.

Automated content creation encompasses text, images, and videos. The algorithm-generated content can then beef up your website’s content pool. But, of course, you might not always find the perfect Long-Form or Short-Form article in the output.

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Still, certain individuals in charge of website content management might want to take AI-Generated Content off the table entirely. However, such a decision may not be the best call, as this Content Generation method worked for 37% of businesses in 2019. 

Source: Oberlo. 

Due to the many advantages offered by AI Content Generators, more businesses have used them ever since. In 2021, a staggering 86% of CEOs reported that “AI had become a mainstream technology in their offices.”

Here’s a list outlining the advantages and disadvantages of using AI-Generated Content on your website.

Pros of Automated Content Creation

Creates Content for You Immediately

The AI Content Generator quickly produces raw content that can be edited to your specifications. Though the text is unpolished, this tool offers content imbued with valuable insights.

An automated workflow streamlines the creation of prime material for blog articles or posts. In that regard, you’ve eliminated the need for extensive research and brainstorming for content ideas. Instead, users simply provide the AI Generator with a topic or subject. Then, Content Writers will modify the AI-Generated Content to their exact needs.

As a result, this method gives you a headstart in the article writing process. However, it’s essential for a human Content Writer to take over. They can add creativity, ensure accuracy, and improve the content’s tone.

Cost-Efficient, But Also Provides High ROI

Gaining a substantial word count becomes easier through Automated Content Creation because it saves time, effort, and resources. Though final editing is necessary, making the initial draft won’t require much input. Thus, you can improve productivity while producing more content for your website.

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AI Tools can make your regular Content Creation process faster and more insightful. Creating articles via an AI Content Generator is cost-efficient. Content Specialists can then use their time and resources to focus on more critical decisions.

Though your costs are reduced, you still get the best of the AI Content Generator’s work. As a result, you gain rich content and provide higher-quality articles to your site visitors.

Allows You to Write Engaging Content

Tools like Jasper and ChatGPT can further enhance the optimization of your blog posts. AI Content Generator, on the other hand, can support Content Writers with grammar and writing style. In addition, the right tool can assist you with tailoring your content to make it more personalized.

Source: Britopian.

Personalization is the new black in Content Marketing. It allows you to reach out to specific demographics within your target audience. In addition, the extended functionality of AI means that you can tailor certain content for different clients or situations.

With Automated Content Creation, you can create as many articles as needed. You can provide the appropriate content for a platform of your choice.

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Cons of Creating Automated Content

AI Does Not Generate Natural-Sounding Content Immediately.

An Artificial Intelligence Content Generator will create website content that doesn’t always sound like a human. At worst, the content may read as disjointed or incomprehensible. However, the solution is simple – a human touch. Editing can make the content more human-like, ensuring it’s both appealing to the human audience and search engine bots.

Content Generator Tools use Natural Language Processing to write like humans, though it doesn’t always yield perfect results. Therefore, the content generated through this method still requires human touch. A human must curate and modify the artificially generated content, whether it’s an article or an image. 

Thus, Content Writers must ensure that the text is appropriate for site visitor consumption.

AI is Incapable of Generating Unbiased Concepts and Ideas.

Google’s Helpful Content Update underscores the necessity of a human touch when handling content created by Artificial Intelligence. First, AI-Generated Content is generated from existing content, meaning it can only reiterate or recycle the points it’s analyzed.

A human must be the one to create new ideas and improve on the content produced by the AI Tool.

Second, flawed algorithms might produce biased or skewed content that favors a particular stance. As a result, your initial draft may have inaccuracies or points that don’t necessarily align with your initial goals. Therefore, it’s the reason why Quality Control is so critical for preparing your content.

AI Lacks the Ability to Express Emotions Effectively and Struggles with Providing Comprehensive Context.

You also can’t expect Automated Content Creation to generate expressive content. Of course, the content will be informative, and you can publish more posts than ever. However, it falls short when it comes to empathizing with the characters, experiences, or other aspects of the text.

It can provide opinions and exposition about the data it’s studied. However, the content produced by the tool can’t provide in-depth views. In addition to its incapability of being subjective, AI-Generated Content can’t make compelling arguments to support its views.

Source: Authority Hacker.

Text written by a human can provide excellent information on a subject with natural emotions. The latter is something that Artificial Intelligence can’t match, no matter how advanced the Content Automation Tool is.

How to Create AI-Generated Content the Right Way

Due to how advantageous AI Content Creation Tools are for business, it’s no surprise that the market is poised for continued growth. Moreover, the Artificial Intelligence market will be valued at $1.5 trillion in 2030! However, it’s still vital to remember to create content for human readers first and search engines second. 

AI is a powerful tool that can save time and resources while boosting productivity. But, Automation Platforms or Tools’ work isn’t perfect at the outset. You still need to ensure that the content you gain from Artificial Intelligence Tools is modified with a human touch. 

After all, they generate text that isn’t immediately ready for posting, such as content that:

• Doesn’t sound like a human wrote it;
• Is redundant;
• Is unoriginal;
• Feels less personal;
• Isn’t as engaging; and
• Isn’t relevant, targeted, or tailored to an audience.

Therefore, you need to know how to do Automated Content Generation right, which usually involves editing the draft produced by the Content Generator. Then, you can hire experienced Content Writers to mold the content to your requirements. But here are key strategies to ensure your content sounds human despite initially being made by an AI.

Create Long-Form Content

Content produced by Artificial Intelligence is usually short, shorter than most Long-Form articles that Google favors so much. If the generator tool provides a certain amount of content, you can boost the word count. This, in turn, enables you to provide more comprehensive information and indicate greater value to your website visitors.

Applying your existing Content Strategies and requirements to the base text is vital. In addition, you can add the latest or updated information and your experiences or expertise to the article.

Add a Human Element to the Story

Your work isn’t done until you add human elements because everyone loves stories, and people who visit your website are no different. A writer’s personal experiences are critical for tapping into a reader’s interest! Unfortunately, for all its advantages, Artificial Intelligence can’t readily share personal experiences.

Even if you craft content with specific Long-Tailed Keywords, you still need to proofread the generated text to create an engaging content that ignites action.

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In addition, it’s critical to follow recommended formatting and headings according to SEO Best Practices.

Make Fresh or New Content

While old content won’t interest your visitors, it can be helpful to your Content Marketing Strategies. An AI Content Generator Tool may be the basis of your final product. However, it’s mainly content analyzed and rewritten by a tool, not a human. 

Artificial Intelligence can create text in record time. However, looking deeper, it falls short in mirroring genuine human behavior. As mentioned earlier, the Generator Tool can’t provide new insights or in-depth opinions. Fortunately, the human writer handling Content Creation can add a fresh spin to the text! 

Therefore, you can add more statistics, tips, and other relevant content to stand out and gain the attention of interested readers.

Source: Insider Intelligence.

Apply SEO Strategies, but Put Readers First

To ensure readers can get the most out of your content, you can follow SEO-based Web Content Marketing Tactics. A key strategy for this can include SEO for WordPress Blogs. Your priority when creating content is to write for people before you tap into search engines. 

That way, you can improve your chances of ranking on Search Engine Results Pages. In addition, the Helpful Content Update prioritizes readers and ensures that valuable content is placed front and center. This way, they can learn or gain information from reading your article or post. 

Effective content can do a lot for enhancing your business’ reputation. But first, you must create unique content to make your readers feel that landing on your pages was worth it.

Give the Content Some (Brand) Personality

Content Writers must ensure that a business’ brand identity shines through AI-Generated Content! A critical part of creating personalized content is ensuring the text reflects your brand personality. 

Moreover, it’s essential to establish a strong connection between readers and your brand. While Artificial Intelligence Tools continue to evolve, they may not always capture  your brand’s unique voice, potentially resulting in content that sounds robotic if not adequately proofread. 

For instance, a business can also use the content for the buyer’s journey. It’s here that your brand voice must shine through the most. Your target audience should feel the emotions you intend to rouse. So, it’s vital to seamlessly incorporate your brand tone and message into the text while handling the Automated Content Generation.

Final Thoughts

No matter how advanced it becomes, Artificial Intelligence can’t replicate or replace humans. Its Content Generator Tools don’t reliably produce content that sounds like a human. Also, its machine learning can’t provide new ideas, in-depth opinions, or an emotional connection.

While this method significantly speeds up the content creation process, it doesn’t mean you gain high-quality or even natural-sounding results. As such, humans are still critical in the Content Writing or Creation process. As a result, they’re indispensable even when you have text produced by an Automated Content Creation Tool.

Human Content Writers must manually analyze and edit AI-Generated Content for better user-friendliness and relatability. However, you can talk to Content Writers in the Philippines to ensure your content stays natural, informative, and engaging.

The post What is AI-Generated Content & Its Pros and Cons appeared first on Syntactics Inc..

Some Content Marketing Trends have stayed the same since previous years, such as automation, utilizing backlinks, and optimizing for Mobile Devices. Content Personalization will remain prominent this year. eCommerce will also continue to surpass in-person sales. Marketers and Content Writers in the Philippines will also optimize their content for better visibility via Voice Search.

Of course, Social Media will remain a key advertising channel for Content Marketing. Established platforms, such as Instagram, have recently added shiny new features. Also, TikTok has gained prominence as a platform, not just as a Social Networking platform but also as a marketing channel.

Additionally, more businesses will lean towards brand collaborations and partnerships with content creators this year.

Many Content Trends have carried over to this year, but others may still emerge throughout 2023! Here are some critical Content Marketing Strategies to look out for:

The Top Content Marketing Trends for 2023

The Continuation of Long-form Content

A mainstay Content Marketing Strategy is creating blogs, especially valuable Long-Form Content. Of course, the value of your content will be judged through the E-A-T (Expertise, Authoritativeness, and Trustworthiness) Principle.

For instance, Content Writers in the Philippines can produce informative research reports and whitepapers, which are valuable to curious consumers. Though attention spans continue to shorten, people like to learn as much as possible about their purchasing options. Thus, consumers will appreciate your authoritative Long-Form Content.

Also, longer content is an excellent method for getting the attention of both Google and its users. Long-Form Content is perfect for adding Long-Tailed Keywords and relevant backlinks, which only add to the existing textual information.

Applying Search Engine Optimization Strategies

Search Engine Optimization is the perfect way to boost your online visibility, primarily through longer and more enlightening content. Though it’s not an emerging trend, it’s still vital for Content Marketing.

It’s vital to use the right Keyword Research Tools to find the perfect keywords and naturally add them to content. But it’s also crucial to consider other website health factors that impact your search results page rankings.

In addition, SEO is a continuous process, and it’s best undertaken with a detailed Content Strategy. This plan should include ensuring that your content describes your products or services in great detail. Text, image, video, and audio content should be curated following SEO Strategies.

As a result, Content Marketers should match user search intent with information that satisfies their needs. After all, Google favors content that provides an excellent User Experience.

Making Past Content Evergreen

Content Marketing isn’t just about churning out more blogs or Social Media posts every day. So, one of the more vital Content Marketing Trends this 2023 is repurposing past content.

Thus, Content Writers in the Philippines can create evergreen content which stays relevant year-round. There are many types of content you can make evergreen, such as whitepapers. However, updating incorrect or inaccurate information on past blogs is also necessary.

In addition, marketers may replace outdated keywords that don’t cater to search intent. That way, the blogs can be repurposed and target your ideal audience. Marketers can utilize tools like Surfer SEO to refine their content.

This year, Content Experts and Writers can make old content fresh and optimized for Google search!

Create Visual Content Like Images and Video

As the new year progresses, more businesses will rely on Image and Video Content in their advertising. This is because people tend to process visuals more quickly than text. Therefore, marketers should post images on the appropriate Social Media platforms, like Instagram and Twitter.

Source: FinancesOnline.

So, businesses can post visual content like infographics and charts. But on the other hand, video is a more flexible medium, making it perfect for drawing in people who prefer visuals.

A fair amount of consumers prefer Long-Form Content for product or service information. However, videos are an excellent way to spread your reach. Not only that, but marketers can post various videos depending on a business’s goals. So, in addition to advertisements, Marketing Videos can include product demonstrations, interviews, online courses, and more.

Utilizing Short-Form Videos in Marketing

Though companies should provide longer, informative content, Short-Form Videos are an effective medium for reaching more people more quickly. In addition, most people nowadays have shorter attention spans, so they’ll appreciate witty content that gets straight to the point.

Not only that, but in 2022, projections stated that Short-Form Videos accounted for “80% of all mobile data traffic.” Thus, Short-Form Marketing Videos attract more watchers that you can convert into loyal customers. So, the top Social Media platforms for Short-Form Videos include the following:

• YouTube with its Shorts videos;
• Instagram, via its Stories and Reels features; and
• TikTok.

As a result, companies must take advantage of shorter content and create a detailed Online Advertising plan around it. So, Content Writers in the Philippines must create concise yet richly informative videos, which is also a key Social Media Marketing Trend for 2023.

Use Interactive Content to Gain Audience Attention

Companies want their target audience to be actively involved in their Marketing Campaigns. However, one-sided conversations rarely get far, so in 2023, one pivotal Trend for Content Marketing is to use interactive content. Crucial examples of interactive content include:

• quizzes;
• polls;
• giveaways;
• email subscriptions, etc.

Businesses can use such content to gain zero-party data, or customer information, directly from the source. After all, interactive content entices people to be actively involved with your campaigns.

Since this advertising method results in audience interaction, it can significantly boost engagement. It’s how a business can build a reliable customer base or Social Media following. So this year, marketers should add a dash of interactivity to static content. Consider combining it with your Call-To-Action!

Humanizing Your Brand with Authentic Language

Humanization will add a layer of trustworthiness to a business. While high-quality advertisements from Content Writers in the Philippines can convert people into loyal customers, conversational campaigns can work just as well.

Though the trends nowadays lean towards Artificial Intelligence and Augmented Reality, humanizing your brand is still necessary. So, Content Marketers should appropriately utilize their natural, authentic brand voice in their campaigns.

Source: Oberlo.

A one-way conversation via your Marketing Campaigns won’t invite much consumer engagement. So, in addition to interactive content, marketers need to use warmer, conversational language to communicate with their audience. Thus, your brand becomes more relatable to your intended audience.

Also, staying consistent is vital, so businesses should use this conversational tone across multiple channels. This 2023 Content Marketing Trend should be applied not only to your ads, blog content, and customer journeys too.

Using Artificial Intelligence to Create Content

In addition to using AI as chatbots for customer service, AI-Generated Content has gained traction lately. But be warned that much like the previous trend, it needs to be curated by a human.

Artificial Intelligence Tools can produce content to a user’s liking with little to no input. So, it seeks out and then processes data to create an output, also known as Machine-Generated Content. Content Creation via AI is advantageous because it produces content faster than a human writer.

Fortunately, marketers can use AI Tools for content and outline ideation, proofreading, etc. Still, if you intend to use AI-Generated Content, it needs a human touch. That way, you can ensure that it’s up to standard and aligns with your brand.

Using Augmented or Virtual Reality

Augmented Reality and Virtual Reality are Content Marketing Trends a business can utilize for advertising. Since Facebook introduced the Metaverse, more people have entered the VR scene. With VR technology, people can immerse themselves in artificial virtual worlds and situations.

Source: Statista.

So, VR users can check out training or tutorials, find entertainment, and access products or services. As a result, consumers can sample a brand’s products via their chosen devices. For example, Snapchat is a standout platform that uses AR functionality for this particular activity.

In response, Content Writers in the Philippines must create informative micro-copy to create Calls-To-Action that encourage consumers to use AR features. Ensure that the copy is detailed enough, so your business can offer your audience an engaging customer experience.

Respect for Consumer Data Privacy

Content Marketing Trends in 2023 will favor ethical consumer data collection! Although companies rely on data to create personalized content, more consumers are more aware of Data Privacy than ever.

Thus, it’s not enough to utilize data-driven personalization to reach your audience. On top of using customer information responsibly, businesses must also inform consumers about what and why data is being collected.

Of course, marketers can collect information via zero-party data. But another way to collect customer data while respecting Data Privacy is to collect first-party data. First-party data is distinct from zero-party data as it gathers customer information on web activity.

Such data can be collected via the following methods:

• surveys;
• user registration details;
• purchase history; and
• event-based tracking.

Final Thoughts

It’s vital to utilize emerging Content Marketing Strategies in addition to tried-and-tested ones. Businesses must use them to reach their intended audience and convert them into loyal customers. Responding to marketing challenges and solving consumer problems to reach your goals is also vital.

So, businesses should utilize Long-Form Content and Short-Form Videos in the appropriate situations. Additionally, companies must responsibly use Artificial Intelligence in their marketing endeavors.

In addition, consumer data should be collected ethically — whether you’re using zero- or first-party data collection methods. Finally, your marketing endeavors should utilize relatable, authentic language in the copy.

There are plenty of other critical trends to use, as technology and best practices may evolve as the year progresses. Fortunately, Content Writers in the Philippines can help businesses achieve their goals for 2023. Content Specialists have an eye on the Digital Marketing landscape and are equipped to assist companies in their advertising endeavors.

The post The Content Marketing Trends for 2023: A List appeared first on Syntactics Inc..

For many SEO Experts, Link Building can be challenging. However, your website needs a decent Link Building Strategy to gain traction online. After all, links are part of the Ranking Factors for ranking your content on search results pages.

Link Building is an effective tactic for increasing your pages’ organic rankings. Search engines find links as a trust signal, so the better the link quality, the more trustworthy your content is.  

Adding excellent links to your pages can be easier if you have the right agency providing White Hat SEO activities. However, if you plan to create effective Link Building Strategies, you must use Anchor Text correctly.

What is Anchor Text on a Website? 

Anchor text is the hyperlinked words on a web page that you can click on to access a new page. Thus, it leads site visitors to pages relevant to the original content — mainly the hyperlinked text. In addition, Anchor Text is used to determine a web page’s topic.

Unfortunately, sites often build backlinks but don’t put much thought into Anchor Text. Thus, they rank for irrelevant keywords that don’t match their desired intent. 

To make things clearer, there’s a difference between Anchor Text and Hyperlinks. Hyperlinks send you from one page to another and can appear as icons, images, and text. As a result, Anchor Text refers to the visibly clickable word or words in a hyperlink. 

Why is It So Valuable?

Anchor Text is a crucial part of a hyperlink. In turn, hyperlinks provide context for the pages they’re linked to. Also, the links that go with the Anchor Text will provide added information to your readers. They’ll be beneficial in redirecting readers to information that you can’t add to your content for any reason.

Thus, Anchor Text helps your readers decide whether or not to visit a particular page. 

But, proper usage of Anchor Text means that web crawlers and Internet users gain more value from your links. Well-optimized Anchor Text improves SEO, page rankings, and organic traffic.

Fortunately, Marketers and Content Writers can apply several types of Anchor Text in their work. Knowing the distinctions between them is part of the Anchor Text Best Practices.

Types of Website Anchor Text

• Exact Match. This includes keywords that exactly match the text on the linked page. You can use it to connect to more information on particular topics. 
• Phrase Match. This Anchor Text type uses Long-Tail Keywords, or phrases, rather than a single keyword.
• Branded. With this Anchor Text type, a brand or person’s name is the anchor text. 
• Branded Keyword. Branded Anchor Text uses a brand name combined with a primary keyword. 
• Generic. Generic Anchor Text uses generic phrases for Calls-To-Action. 
• Partial Match. Partial Match Anchor Text partly matches the keywords on the page you’re linking to. You can also add generic words to the primary keyword to create this type of Anchor Text.
• Naked Links. For this Anchor Text type, a ‘naked’ URL hyperlinks to a website, mainly to trustworthy sources! 
• Image. With this, the image is the link, and the Anchor Text is the image Alt Text.
• Keyword Variations. This uses several versions of your target keywords to diversify your hyperlinked text.
• Random. This Anchor Text type doesn’t use keywords or CTAs; thus, the hyperlinked text doesn’t match the page content.

Anchor Text Best Practices

Link Building is necessary for your business website. It’s critical to your Search Engine Results Page rankings. Link profiles are part of Google’s hundreds of ranking factors. In addition, website Anchor Text also has a hand in gaining the top spot on SERPs.

Anchor Text bridges two different pages on the Internet, so Digital Marketers should make the most out of them. Fortunately, one excellent tip to remember is to be creative but understandable!

Match Text With the Linked Content

Anchor Text is beneficial for User Experience. So, it indicates the content and topics of the page you’re linking to. Relevancy is essential to Anchor Text, even more than using keywords. Google’s algorithm can tell how relevant your hyperlinked text is to the page you’re leading to.

Additionally, your Anchor Text should look like natural language — so avoid adding particular terms that feel awkward in content. As a result, Internal Links and Backlinks will look more user-friendly rather than spammy. 

Irrelevant Anchor Text will be harmful to your standing on SERPs. Firstly, your readers might have a bad User Experience. Also, Google bots can get confused, so you may have difficulty ranking for your intended keywords.

Don’t Overuse Exact Match Anchor Text

It’s essential to ensure that your linked text provides enough context. However, avoiding using the exact phrases as your linked pages is vital. You may get penalized if you use Exact Match Anchor Text for the entirety of your linking profile.

Forcefully inserting exact phrase matches may cause your content to look unimpressive. So, you must use Long-Tailed Keywords that indicate the linked page’s topic. Lastly, you should make your Anchor Text look natural.

Avoid Linking Generic Terms (Unless They’re CTAs)

You’ll want to avoid using generic phrases as Anchor Text. This is because generic terms won’t indicate what a reader will expect on the page you’re linking to. However, you can hyperlink generic phrases as long as they’re CTAs.

However, searching search engine crawlers may get confused if you hyperlink generic text. Thus, they’ll take extra time to check the surrounding text to understand its intent better. As a result, this confusion will stall the crawling and indexing process.

Be as Brief as Possible

It isn’t necessary to link an entire sentence — a brief phrase is enough to provide context to website visitors. For example, you can indicate the main topic of a linked page in as little as one or two words.

So, a crucial part of Anchor Text Best Practices is limiting your linked text to six words or less. Get rid of unnecessary words and keep to the essential details. Thus, bots can crawl the link faster and understand the linked content.

Keep Keyword Density Low Whenever Possible

In Anchor Text Optimization, remember that you shouldn’t go overboard because over-optimization is a quick way to get penalized. Great examples of over-optimization include Black Hat SEO Tactics like Keyword Stuffing.

So first, avoid using Exact Keyword Anchor Text often, as it isn’t recommended for ranking your page on SERPs. Also, to lessen your chances of getting penalized by search engines, make your look natural in your content. So, remember to apply relevant keywords for Anchor Text throughout the text!

Ensure that Hyperlinked Text Looks Clickable

You may have noticed that usually hyperlinked text on Internet articles is underlined and colored blue. But no matter what you do, it should be clear to site visitors that your Anchor Text is clickable. 

To make your Anchor Text more identifiable to readers, you may use one or a combination of the following:

• Underlining the text;
• Making it bold; or
• Using a distinct color.

Add Relevant Content Around Your Linked Text

Part of Anchor Text Optimization for SEO includes creating relevant, informative content that drives up traffic as high as 2,000%. Additionally, blog posts with over 3,000 words gain plenty of traffic.

Using Random Anchor Text means bot and human site visitors will have difficulty knowing the text. So, it’s crucial to add relevant content around your hyperlinked text. This can provide plenty of context to crawler bots and human readers.

Because of Google’s powerful language processing algorithms, bots will understand the context of the Anchor Text. Additionally, they’ll understand how each word around the hyperlinked text relates to others. However, this also means that if the context of the phrase is negative, it might negatively impact your site.

Stay Away From Links Belonging to Toxic Sites

A staggering 95% of pages on the Internet “have zero backlinks” that point to their website. So, one Anchor Text Best Practice ensures you gain backlinks from relevant and high-quality websites. Thus, you must check the Domain Authority of the sites linking to you.

Sites with low DA are toxic and can negatively affect your website. You need backlinks from trustworthy websites with high DA. Otherwise, you’ll see lower SERP rankings or even a penalty from Google.

But if you need to pull a link from a less-than-credible site, use the nofollow attribute. Nofollow will indicate to Google that you don’t endorse the link.

Apply Image Anchor Text

Internal and External Links use text, but have you considered using images in your content? You can use Alt Text as the Anchor Text, as with image SEO Optimization practices. So, rather than using plain text, you must apply detailed descriptions to your images.

Final Thoughts

Link Building and Anchor Text Optimization for SEO can be challenging and time-consuming. But when done right, Digital Marketers are sure to achieve success with their SERP ranking efforts. Website Anchor Text links one page to another and helps bot and human visitors understand the link’s relevance. 

Of course, Google has hundreds of ranking factors that have a say in your website’s SERP rankings. To improve your Internal and External Links’ performance, use recommended Anchor Text Types. Additionally, you must choose a brief yet informative phrase to add your link. Finally, you should naturally place links throughout your content.

Optimizing your site for better online visibility is worth the effort and resources. Fortunately, Content Writers from the Philippines are skilled in building a backlink profile with Anchor Text Best Practices.

The post Anchor Text Best Practices: Optimize Your Links appeared first on Syntactics Inc..

After all, the top result on a Google search results page enjoys the highest Click-Through Rate at 28.5%. Although not as popular, the rest of the results on the first page enjoy a lot of exposure. However, a mere 0.63% of Google users clicked on results from the second page.

Fortunately, you can optimize content, particularly blog posts or articles that share valuable information with interested readers. 

How to User Surfer SEO to Optimize Your Blogs

Start by Researching Target Keywords

The Surfer SEO Tool is primarily meant for optimizing content, but Content Marketers can also use it to select keywords. But, you can utilize your usual Keyword Research Tool that you rely on for SEO Audits. Regardless of the tool used, you must choose the keywords or -phrases dictated in your Content Marketing Plans.

You’ll need more than one keyword to do a multi-keyword analysis. Also, these multiple keywords have to be as similar to each other as possible. Content Marketers can apply Keyword Research and select many keywords, especially ones with limited competition.

So, before you start writing and optimizing content, pick the keywords you want it to rank for. Make sure they have manageable Search Volumes, so you can easily rank higher on the right Search Engine Results Pages!

Set Up Your Draft in the Content Editor

In this step, Content Marketers can enter a query in the Content Editor that matches desirable keywords. Thus, you must add the queries or keywords meant for optimizing your blog. You’ll notice that added keywords have check marks before them.

Writers can create a query for one keyword by typing it and clicking the “Create a Query” button. In addition, you may create a multi-keyword analysis by typing in multiple phrases. You have to choose between creating separate queries or a single one.

Afterward, Content Marketers must:

• Select the scraping device — whether you prefer mobile or desktop.
• Specify the country you want your content to target. For certain countries, you can select particular localities or areas.
• Lastly, Content Marketers can choose whether or not to use Surfer SEO’s NLP-Powered Analysis. This gives you more keyword or -phrase suggestions and can be beneficial for ranking with more competitive terms.

The tool will provide recommendations for creating competitive content when you’re done setting things up. These will include particular suggestions on the following:

• Best content length or word count;
• Content structure, or headings; and
• Additional relevant keywords you can add to the draft.

Customize Your Competition

After preparing the content editor’s draft settings, writers must adjust the guidelines further. Thus, Content Marketers should do a little bit of editing. So, Content Writers must click the Customize icon on Surfer’s right-hand sidebar. As a result, the Content Editor tool will let you examine your content’s organic competitors.

With this, Surfer becomes an excellent Competitor Analysis Tool. Afterward, the Surfer SEO Tool will provide a list of competitor articles. To ensure the tool provides a thorough analysis, writers should manually select the relevant ones. You can accomplish this by toggling competitor articles from Surfer’s list.

When looking at competitors in Surfer’s Content Editor, you’ll notice that Content Score values range from 0 to 100. These scores are based on the page content’s relevance to keywords. Naturally, the higher Surfer’s Content Score, the better the blog quality. However, the article’s quality doesn’t always speak for itself.

Content Marketers need to select results that are your content rivals, even if the Content Score is low. Alternatively, some pages with high Content Scores may not share the Search Intent you’re using, so you can exclude them. Also, writers can add ten extra pages to the analysis.

Learn Your Content’s Optimum Structure

The Surfer SEO Tool will suggest a certain number of words according to your guidelines. The analysis will provide a particular number of words writers need to beat the competition. So, Content Marketers will have to adjust their draft’s content length in the Editor Tool. However, writers may also change the word count to their liking, and the Surfer tool will adjust the numbers.

Thus, setting your word count, heading count, paragraph count, and image count is vital. Initially, Surfer SEO will generate an average for all of them, depending on your selected competitors. But writers can still customize it, and the numbers will change across paragraphs and headings.

Add Extra Related Terms to Your Writing

Surfer will recommend additional terms to write into your article, courtesy of its excellent algorithm. In addition, if writers allowed the NLP option in previous steps, they’ll find the appropriate analysis data from Google.

Content Writers can add up to 50 terms to increase their draft’s Content Score. It’s also possible that they can increase the article’s chances of ranking on other related SERPs. Not only that, but you might even create Featured Snippets, which are visible on 12.29% of search results pages.

There’s an abundance of relevant terms that Content Marketers can incorporate into the editor. So, the tool will choose the relevant keywords in your content based on how they performed in your rivals’ works. But writers can also disable terms if necessary, especially if they’re irrelevant or don’t meet your needs. As a result, you can prevent them from appearing in the guidelines.

Also, you can prioritize some phrases if you must use them in headings. If you’ve added keywords to your list, specify the main one so Surfer SEO reviews your content more accurately! Lastly, Content Writers may also filter NLP terms.

Add Topics and Questions to the Article

Surfer’s Content Editor Tool will also list topics and questions writers can incorporate into the content. After all, Content Writers create articles for people, not for search engines. Thus, Content Marketers must select suitable topics to add to their draft articles. Optimizing content for related topics might help you with Passage Ranking and Featured Snippets.

The questions listed are taken from ‘People Also Ask’ sections on Google SERPs, competitors, and Surfer SEO’s database. Suggested topics will provide more value to readers and fill up Content Gaps. As a result, Content Marketers can ensure they publish a robust article that meets all their audience’s needs.

Content Marketers can write any article topic however they like, but the tool can guide them on the points to hit. So, writers can use as many topics as needed and even add their own.

Consider Adding Draft Notes

Notes can benefit the writing process, especially if you’re working on a draft with one or more writers. Content Marketers have ample space to add information about the content, deadline, or preferences. Also, marketers can further customize the notes to ensure they provide a thorough writing guide.

One particular recommendation is adding your list of competitors to the notes. Then, Content Marketers can add the competitor articles they chose in the previous steps. This way, writers can get a better look at their rivals’ work.

Optional: Share the Editor or the Guidelines

The great thing about the Surfer SEO Tool is that Content Marketers can work with other writers. So, you can give others access to the Content Editor Tool via a link. If they have the unique link, people won’t need to log into the app or create an account to write.

In addition, writers can utilize Surfer’s plugin, which can work with Content Management Systems and Google Docs.

Start Writing in Surfer’s Content Editor

Blogging increases a business’ chances of getting noticed online. After all, business websites with blogs “have 434% more indexed pages” than sites without blogs. Fortunately, the Content Editor Tool can provide SEO recommendations as your keywords dictate. Additionally, optimization will further boost your content’s online visibility.

When writing, the goal is to achieve a high score. Fortunately, Surfer’s Editor Tool will update values in real time as writers continue adding content to the draft. The score will depend on the guidelines that were set up in previous steps. Thus, you can see how your content optimization work is progressing.

Another Content Editor perk is that writers can see the guidelines in the sidebar as they write.

Check the Content Score as You Work

The Content Score on the sidebar will tell you the quality of your content by displaying your current score. But, depending on your settings, it can also show your draft’s maximum score.

However, your settings won’t allow you to hit a perfect Content Score, even when you do everything right. The reason is that the guidelines are based on your rivals. For instance, if your competitors’ content doesn’t have a high grade, you might not want to achieve high scores. Instead, your blog content’s focus is surpassing competitors’ numbers.

Regardless of your rivals, Content Marketers should achieve higher scores than the competition to stay ahead on SERPs. Lastly, if Content Marketers are working with other writers, they can verify their work through the Content Scores and suggested terms.

Reach the Desired Counts or Limits on Words

You can find an optimal count for vital aspects of your draft article in the box listing the words or phrases. Of course, as writers go along, the Surfer SEO Tool will indicate the following:

• the words you still need to write;
• how many headings you need,
• the number of paragraphs you lack;
• how many more times you need to mention terms, etc.

So, writers must ensure they reach the recommended counts and try not to overuse keywords. Also, everything must flow naturally and be understandable to readers. The tool can also give insight into how your competitors used a particular phrase.

Export the Finished Content 

When you find yourself satisfied with the content and its score, you can export it. One way to accomplish this is by transferring it to your SEO-Friendly CMS of choice. The copied and pasted text should look the same as it did in the Editor Tool. But Content Marketers can’t be too careful, so giving the pasted version a once-over is vital before publishing.

Otherwise, marketers can export the article in an HTML format. Then, they can either paste the code onto an HTML editor or upload it to the server.

Use Surfer SEO to Create Top-Quality Content!

And that’s it for using Surfer’s Content Editor Tool to optimize your articles. It provides a robust list of keyword suggestions Content Marketers can target and includes advice on editing content.

So in the hands of capable professionals, you can create search engine-optimized articles. In addition, the tool even makes existing content evergreen. So naturally, marketers can do Keyword Research with Surfer SEO.

Thus, it allows Content Marketers to craft better articles that fill Content Gaps. Moreover, they can achieve better SEO rankings for particular keyword queries. Also, it will enable them to select keywords, topics, and competitor articles to calculate how best to beat industry rivals.

Content Writers from the Philippines can help your website achieve higher rankings on SERPs. As a result, you’ll enjoy an abundance of organic traffic.

The post How to Use Surfer SEO to Optimize Your Blogs appeared first on Syntactics Inc..

Law Firm Content Marketing may seem complex, considering its many topics. Not only that, but you must explain jargon or industry terms to people unfamiliar with them.

However, the right Content Marketing Strategy can deliver your Law Firm’s message to the right audience. In a 2021 study, 97% of businesses claimed that Content Marketing was “an important part of their overall marketing strategy.” As a result, it’s critical to post content for your Law Firm Website. It can educate potential customers on the value of your legal services.

Thus, with the right Content Marketing Experts, lawyers can create understandable, relatable Legal Content for their firm’s website. There are plenty of strategies and tips Content Marketers can follow to improve Search Rankings.

Law Firm Content Marketing Can Educate Potential Clients

Content that can advertise your legal practice will vary depending on its purposes. Some content is meant for ads, while others are intended to shed light on industry concepts. It’s no different for legal advice.

Content Marketing generally means creating relevant, engaging content tailored to a particular audience. Its goals are to:

• Spread awareness of a business;
• Educate customers on your industry, company, or specialization;
• Establish your business as an industry expert;
• Grow an online community with a common interest; and
• Generate leads or increase sales.

Content Marketing can assist Lawyers by improving their websites’ SEO Rankings. With high rankings come organic traffic, and your firm won’t have to pay to get your website on search results.

Additionally, Customer Education means giving prospective clients insights into your brand and what it has to offer. Your Law Firm Website is essential to educating customers, but you can also do it through Social Media posts. But overall, with informative content, lawyers can earn the trust of people looking for legal advice. Well-informed and authoritative content can lead people to become legal clients.

Legal Content Marketing Tips to Increase Search Rankings

Set Your Goals for Content Marketing

Before embarking on your Content Marketing journey, creating objectives is critical. Think about what sort of results you want your legal content to provide. Lawyers need to lay them out as achievable goals. Common Content Marketing goals include:

• Improving your legal website’s organic search rankings;
• Spreading brand awareness of your Law Firm; and
• Attracting potential clients.

Lawyers need to hone in on marketing objectives and tailor strategies to them. These goals are also critical for lawyers and marketers to measure campaign progress. For instance, you want to use additional channels such as Email and Social Media. Thus, you can track newsletter subscribers and followers.

Conduct Marketing Research in Your Industry

Check out your industry competitors, especially your top-performing rivals. Then, lawyers must ask these questions to learn how rival firms are handling their Content Marketing efforts:

• What content do your competitors post, and how often do they post on their dedicated Law Firm Site?
• What do your industry competitors’ site traffic metrics look like? How high is their Domain Authority?
• What are the keywords they use to optimize their content?
• Besides their websites, what marketing channels do your competitors use? Are they posting on Social Media or sending Email Newsletters?
• Do your industry rivals have a dedicated podcast, and do they post episodes regularly?

Lawyers can factor the insights from this analysis into their strategies.

Settle on Your Target Audience

Content Marketing generates leads for 79% of companies. To ensure that your Law Firm gains plenty of qualified leads, lawyers must understand their audience to create high-converting content. So before producing your first piece of content, your legal practice needs a target audience or demographic.

Knowing your audience can assist you in learning the topics that interest them. These may be related to their challenges and the legal services they need to overcome them. Not only that, but you’ll learn about the tone of voice and language they understand best. As a result, marketers can learn how to create legal content a target audience can easily digest.

Choose the Best Channels for Marketing Your Content

Content Marketing for Lawyers requires posting content on the proper channels. Your valuable, high-quality content will go to waste if you don’t send it via the channels your audience uses.

One critical way to make your site more visible is to use Search Engine Optimization practices. In addition to a dedicated website, lawyers can use Email and Social Media as their firm’s marketing channels. However, Social Media isn’t the best marketing channel for certain law practices.

However, LinkedIn, Emails, and Facebook are some of the top Legal Marketing channels. Thus, lawyers can count on these marketing channels to promote a Law Firm’s content.

Generate Content Ideas with Client Questions

Did you know that you can get content ideas from potential clients? Thus, Competitor Analysis may be a great way to get the attention of current and future clients. Also, customer queries may inspire new content strategies, especially questions that people repeatedly ask. For example, if visitors ask questions about a legal topic, you can create content that’ll attract people looking for advice.

Content Marketers can check on the topics with SEO Tools and see how much traffic they can bring in. Also, marketers can find the right Long-Tailed Keywords to attract attention on the right Search Engine Results Pages.

Research on Legal Keywords Related to Your Practice

Search Engine Optimization improves organic traffic by making it more visible to search engines and getting higher rankings. Keywords are vital to optimizing legal content, so marketers must utilize Keyword Research. With it, you can find Long-Tailed Keywords to ensure you rank on SERPs with less competition. Also, you can find ways to rank site content higher than your competitors.

So, when researching, check Keyword Volume, Competition, and Relevance. Before you apply your findings to website posts, the type of content dictates how you can optimize them. So, ensure your keyword counts fit, whether you’re using blog articles, landing pages, videos, images, podcasts, etc.

Utilize Tools for Keywords and SEO

There are Automation Tools for almost all aspects of Digital Marketing. Of course, marketers need the right SEO Tools to assist their Legal Content Marketing efforts. Thus, the most important ones are Keyword Research Tools.

Such tools can identify the perfect keywords for your Law Firm’s marketing goals. Helpful SEO Research Tools include Ahrefs, Semrush, and Moz.

Naturally, the more you pay for a tool, the better its functionality. However, there are plenty of free or cost-effective tools on the Internet that can do the job. Still, marketers must select the right tools to help a legal practice gain more visibility via SERPs.

Ensure Low Bounce Rates with “Snackable” Content

A third of potential clients start researching for legal assistance online. So, Law Firm Websites can take advantage of this by providing snackable content. Thus, lawyers must ensure that their firm’s legal content can catch and retain the attention of website visitors.

The more time spent on your Law Firm Site’s web pages, the better your standing with Google. As a result, your website will gain better SEO rankings. Snackability means ensuring your content is neatly divided into sections.

As a result, you should avoid massive text blocks by breaking them up into smaller paragraphs. So consider limiting paragraphs to four lines or less. Headings are also helpful for telling readers where they can find specific information. It’s also beneficial to use readable fonts.

Optimize Your Law Firm Site’s Content for Search Engines

Lawyers must also consider keyword placement in their legal articles. Also, they may optimize copy for more than one keyword. Fortunately, some tools, such as Yoast SEO, can tell you an article’s keyword density. So if you’re creating content that’s 1,000 words or more, you can add keywords about four or five times.

So, Content Marketers should spread out keywords evenly across their copy. In addition to the body, they must also place keywords in the following:

• the headings;
• Title Tag;
• Meta Description;
• URL slug;
• tags.

If you’ve added visual media such as images or video, marketers need to include keywords to the Alt Text.

Establish a Content Marketing Calendar

Lawyers should post content frequently but at crucial times, according to your analytics. Thus, marketers must develop a content posting schedule to maximize their marketing efforts. To ensure you can create a consistent and effective schedule, you must consider your audience engagement, your platforms, etc.

So, a Content Marketing calendar organizes the legal content you’re creating and when and where to publish it. Then, marketers can visualize and manage how your postings will look over a period of time. As a result, lawyers can see how progress is coming along. Then, check on your strategies and adjust your approach as needed.

Post or Distribute Content Regularly

After creating Content for your Law Firm’s Website, you must distribute it. Naturally, the calendar from the previous tip will outline the plan for posting the content. So, take advantage of your digital channels, such as your dedicated website!

Posting content at any time will only waste your efforts. Fortunately, your analytics will tell you when peak posting times are. Also, marketers can learn the best times to post on their marketing channels to maximize engagement.

Once you’ve settled on the best time frames for postings, you must commit to posting regularly. That way, your website visitors can anticipate new legal content.

Create Marketing Content with a Suitable Word Count

Lawyers can post short content for your Law Firm Website. However, Long-Form Content is the best way to get the attention of both search engines and Internet users. After all, articles with word counts of 3,000 or less are among the best content assets that generate excellent results. With that many words in a single piece, lawyers have ample space to provide expert, authoritative, and trustworthy information.

It is also essential to add desirable Long-Tailed Keywords evenly throughout your work. Therefore, in addition to the body, marketers must also place them in the headings, Title Tag, Meta Description, etc.

Ensure that the Website is Optimized for Technical SEO

Content Marketing for Lawyers doesn’t just mean creating articles or posts. Marketers must also ensure that the platforms they’re posting on are noticeable to search engines. Thus, a Law Firm Site should be optimized for Technical SEO so that it’s easy to crawl and index. Without this aspect, a firm’s legal content won’t appear on the desired SERPs.

With the right Technical SEO experts, lawyers won’t have to worry about issues like:

• slow page load speed;
• broken links; and
• bad User Experience.

So, Law Firms need SEO Services because experts can also provide Technical SEO assistance.

Create a Website With a Seamless UX

The Content for your Law Firm Website is critical for your practice. High-quality blog posts or articles convince people that you’re the right legal firm for the job. As a result, your website’s User Experience or UX should invite people to look at your educational content.

Additionally, it’s critical to indicate website sections such as your blog posts and services. So, Content Marketers must ensure the site has an appropriate amount of menus and a visible scroll bar. Overall, you must make your legal website navigable for potential clients. But more importantly, you should balance UX with your Law Firm’s Branding and Website Design.

Set Up Conversion-Optimized Landing Pages

When handling Legal Content Marketing, it’s critical to create a webpage that specializes in converting visitors. So, lawyers can use a Landing Page to detail your legal firm’s services. As a result, people can better see how you can help them with their legal concerns.

Creating Long-Form Content for your Landing Page can significantly benefit your Conversion Rates. It can also help your Landing Page gain better SEO Rankings.

Marketers can add enticing Calls-To-Action on your Landing Pages as with other content types. So overall, Content Marketing for Lawyers will convert visitors into qualified leads. Part of achieving excellent Conversion Rates is the usage of analytics.

Monitor Content Performance Often

Tracking campaign progress is critical for all Digital Marketing Strategies. Naturally, lawyers need to see if Content Marketing efforts are generating results — such as more traffic and better-qualified leads. It’s recommended to monitor your Content Marketing efforts daily or weekly.

Also, marketers can apply tracking tools to provide data on content performance. For example, Google Analytics can show page traffic, time spent, user behavior, leads generated, etc. With such data, lawyers and marketers can gain insights for refining their marketing tactics and providing better content to their audience. Lawyers can count on analytics to improve their Content Marketing and SEO rankings.

Final Thoughts

Content Marketing can display your Law Firm’s expertise, especially if you specialize in a particular practice. Thus, the strategy can boost online awareness of your firm and its services. In this day and age, people begin their journey for legal advice with a Google search. So, optimized and educational content can help lawyers find more clients.

Content Marketing is based on SEO to gain more visibility on search results pages. Lawyers must use compelling copy to achieve goals, including gaining more website traffic and getting qualified leads. Content Marketing also needs a boost from your platforms, especially your Law Firm Website.

After all, your dedicated website is chiefly responsible for representing your firm. If your website is poorly-designed and challenging to navigate, visitors won’t stick around to read your content. So, your website must be user-friendly while showing off your legal practice’s branding. A seamless UX can be as helpful as a well-optimized Long-Form article.

If you need help with Legal Content Marketing, consider hiring skilled Web Content Writers.

The post Content Marketing For Law Firms: Top Strategies appeared first on Syntactics Inc..

When selecting keywords for Search Engine Optimization, you’re bound to choose ones relevant to your business. However, chances are that your rivals also use those keywords, or at least their variations. As a result, they may gain higher rankings on Search Engine Results Pages — so you want to outrank them.

The top five organic results on a SERP gain “67.6% of all the clicks.” Additionally, half of all search queries have four or more words. Marketers must fuse Keyword Research and Competitor Analysis and analyze their rivals’ Search Engine Optimization Strategies. (Of course, Keyword Research Tools make the process easier.)

One may consider the moral issue of spying on others, even if they are your industry rivals. But, the information you need is public, so you can rest easily.

Why Investigate Your Competitors’ Keywords?

Competitor Keyword Analysis means investigating the keywords or -phrases your rivals use to rank on SERPs. Then, the insights can help your business create content that can rank higher than them on those same pages.

Naturally, your website uses keywords relevant to your industry and the content you publish. Not only that, but you have to select the best ones via Keyword Search, usually with the proper research tools. What happens when your competitors also use those keywords?

Competitive Keyword Analytics can be instrumental to your business’ Digital Marketing Strategies. After all, it gives you new insights into your market. Additionally, you can see if there are any fluctuations in interest, algorithm changes, etc., in the industry.

Moreover, you see competitor actions that give them an edge over your business. In addition to getting ahead of industry rivals, Competitive Keyword Analytics can help marketers troubleshoot SEO issues.

It can solve the question as to why your competitors rank better on search results pages. Then, you can gain the data needed to adjust your SEO campaigns.

The Benefits of Competitor Keyword Analysis or Research

Businesses need to outrank their rivals and gain more website traffic. This is true whether you’re part of a Law Firm or in the Travel Industry. So, Competitor Keyword Research can help marketers determine how well a rival business site ranks on particular SERPs. Thus, some of their search results pages may overlap with the ones your site is trying to rank on.

Some Keyword Research Tools may provide a list of backlinks that are partly responsible for your competitors’ success. But they’ll usually give you keywords your rivals are ranking for. So whatever the results your tools give you, they’re full of opportunities to outperform the competition.

However, it’s essential to note that if you can see your competitors’ business information, your competitors can see yours too. Industry rivals are likely utilizing this strategy as well.

Gives Your Business an Advantage

Firstly, Keyword Research for Competitor Analysis can give your business an edge over its rivals. Improving your business’ standing means outsmarting your competitors with strategic, informed decisions.

A Competitive SEO Analysis helps you learn everything you can about how other businesses succeed on SERPs. Once you see how their strategies work, you can improve them to suit your needs better.

Provides Insights on Your Target Audience

Knowing your target audience or demographic is essential to providing content, products, or services to offer them. So, Competitor Keyword Search will find the ideal way to reach your target audience via search engine queries.

For instance, Google has a 92.47% market share, which speaks to its popularity among Internet users. However, this means that plenty of people use the search engine. So, you must use Long-Tail Keywords to achieve better visibility.

Also, once you find your industry competitors’ keywords, you can create a better, more robust list of keywords to outrank them.

Assists in Keyword Research Strategies

Doing research, especially with Keyword Tools, can streamline your work. For example, a Keyword Search can tell you about your competitors’ keywords to gain high rankings on SERPs. In addition, marketers can see rival businesses’ Domain Authority, Backlinks, and Monthly Search Volumes.

As a result, marketers can formulate better Long-Tail Keywords that can outrank them. Additionally, you can do a Keyword Gap Analysis to find out how and where you can target your keywords. This allows you to gain the most results from your organic campaigns.

Lets You See Who Your Competitors Are

Naturally, if you try and find rivals’ SEO Strategies, you’ll be able to see who’s using those strategies. Furthermore, knowing your opponents or rivals can give you the necessary knowledge to outperform them. Thus, you’ll have a better time watching out for your top competitors and their tactics.

Gives You Helpful Keywords 

Of course, Competitor Keyword Search requires the right tools for the job. Then, the tools can provide the right keywords for top search rankings. Finally, the tools can give you a comprehensive list of your top competitors’ keywords.

In addition, you can see how many clicks and searches they get. Then, you can sort out the list and create one that suits your business’ campaigns.

Provides Keywords that You Previously Overlooked

In addition to finding better keywords from competitor insights, you can also find the ones you initially wrote off. Keywords that you omitted from past or current campaigns may be the key ingredient to gaining better search results rankings.

Many Keyword Research Tools nowadays allow you to compare your current keywords with your competitors. Fortunately, these can result in finding the keywords your campaign sorely needs.

Learn More About Competitors’ Link Data

Looking at your business rivals’ Backlink Data is a great way to boost your rankings. 66% of web pages on the Internet have “zero backlinks pointing to them,” so getting backlinks can be a great help. Afterward, marketers can see what sites rivals link to themselves to boost their SERP standings. They can be opportunities to strategically build your Linking Profile and create relationships with related websites.

Helps You Focus on Content

Businesses use blogging to share knowledge with potential customers. So, Keyword Research in Competitor Analysis can assist marketers in creating, optimizing, and publishing relevant blog posts or content. Likewise, analyzing your rivals’ SEO Tactics can let you see what they’re doing so you can improve your strategies.

For instance, the average article on the first page of Google’s SERPs is 1,447 words long. Your competitors might be creating such pieces, so you need to start creating Long-Form Content like them. Thus, marketers must improve their brand’s content and find out what gaps they can fill to meet site visitors’ needs.

Assists with Web Design User Experience Analysis

You can best display User Experience via your site’s Web Design. However, the way you manage your branding on your online presence can be an opportunity to improve.

Not many Internet users will want to engage on slow or non-responsive websites. So a seamless Website UX might be why your rivals have high SEO rankings. Accessibility is essential to outranking your business rivals.

Local SEO or Geographic Targeting

If your business is operating in a particular location, utilizing Local SEO is crucial. Thus, your business needs to focus on optimizing its Google My Business Profile. This can improve your company’s local listing and secure its place on the (Google) map!

Of course, you’ll find that your standing on SERPs will improve through a Google Business listing. Thus, ensure you add accurate, detailed information to your profile for better geographic targeting.

Real-Time Customer Testimonials

Your Google My Business Profile can provide reviews and an opportunity to respond to them. Customer reviews — especially authentic ones — are vital for Online Marketing, as many people trust the word of fellow consumers. Also, excellent reviews mean that your brand is being talked about. Thus, they’ll benefit your organic rankings via linking.

If your business doesn’t have space for customers to give reviews, consider making one, particularly on the website. Alternatively, other websites with high authority can serve the same purpose.

Final Thoughts

All industries are constantly evolving, so marketers must apply innovative strategies to stay ahead of the competition. Thus, Competitor Analysis is a crucial and effective tactic for matching and even surpassing your rivals.

Competitor Analysis is critical to improving your business, and so is Keyword Research. However, marketers can combine both strategies to create Competitor Keyword Research, which can assist you in outperforming your top business rivals.

Competitor Keyword Tools can build the best Backlink Profiles. Also, you can bridge content gaps with relevant keywords to gain top results on SERPs. So Competitive Keyword Search, aided with the right tools, can benefit your SEO Campaigns. Thus, it allows your business to rank at the top of desirable SERPs.

Also, SEO Specialists in the Philippines can assist your Competitive Keyword Analysis efforts. So, businesses can gain high website traffic from organic search results today!

The post Competitor Keyword Research: Get Ahead in SEO appeared first on Syntactics Inc..

Internet users worldwide rely on search engines like Google to deliver knowledge to them in mere seconds. Thus, search engines provide top-quality, authoritative information that meets the searcher’s needs. SEO can make it so your content can meet that need, thus improving your brand’s reputation.

However, search engines can change how they measure Internet results, so your SEO Strategies must follow them. In addition, marketers should consider the whopping 200 factors that have a say in how high your blog ranks online!

There are plenty of tips to make your Blogs SEO-Friendly by optimizing them to better appeal to search engines.

Improving WordPress Blog SEO

WordPress is a Content Marketing System beneficial to businesses of all industries. The CMS has plenty of ways to add functionality to your site, including SEO-Friendliness.

On top of that, you can do additional SEO Tactics to improve your WordPress Blogs’ ranking on Search Engine Results Pages. But in general, to ensure your blog can gain higher rankings, you must:

• start by creating a decent website;
• then, you can add blog content;
• also, improve past content while adding new posts; and
• improving the website’s Core Web Vitals.

Search engine bots search for new or updated website content. Thus, you must optimize your content to appeal to search ranking factors such as excellent User Experience and Long-Form Content.

You can always hire the services of WordPress SEO Experts to handle your business’ digital presence. However, business owners can manage their Blog SEO with a few crucial strategies:

How to Do SEO for WordPress Blogs

Start with Keyword Research

You can increase your WordPress Blog’s organic search rankings with thorough Keyword Research. It’s vital to any good Digital Marketing campaign, including SEO.

409 million Internet users view WordPress Website pages monthly, so you must take advantage of SERPs. After all, Internet users find content via search engines. So, you can tap into queries important to your intended audience.

Optimizing blog content for Long-Tail Keywords over Short-Tail ones is best for cutting down on competition. With Long-Tail Keywords, your blog has a better chance of gaining higher rankings fast.

Create Site Content and Optimize It

Naturally, you must create SEO-Friendly Content, especially Long-Form posts. Also, your content must follow the E-A-T Principle. As a result, it can accurately and completely answer a searcher’s queries.

Your content should also be readable and well-structured, so it’s easier for website visitors to read until the end. In addition, you should publish content regularly and update past blog posts, so they stay relevant.

A crucial part of creating SEO-Friendly Content is ensuring that you add a primary keyword throughout the content. Then, you must add the keyword to your Title Tags, Header Tags, URLs, and Meta Descriptions.

Optimize Your Image Content

Having your blog content restricted to text is one way to make website visitors bounce away from your website. Attractive visuals can entice readers and give them the motivation to get through your blog.

So, compress your images to save on WordPress storage without sacrificing image quality. Compressing your blog post’s images before uploading them to WordPress can also preserve loading time!

In addition, Alt Text is another crucial component of SERP rankings. Thus, it should be descriptive to help bots see its significance to your content. It’s also perfect for keeping your blog posts accessible to site visitors.

Make Video Content Work for You

SEO-Friendly Content isn’t solely restricted to text articles on your WordPress Blog. Visual content like images and video is critical to optimizing your blog for search engines. Of course, you can add Alt Text to images, but Video Content also benefits your rankings.

Videos can draw the eye of your website visitors and is an excellent alternative for people who prefer visual content. However, uploading videos on your WordPress site can fill storage and result in slower loading times. Fortunately, you can embed your business’ YouTube videos on your WordPress Blog.

Headings are perfect for separating your content into manageable sections so that readers can have an easier time looking for information. You need the proper heading tags, which are beneficial for website visitors and bots.

For instance, headings create a visual hierarchy for readers. So, follow a descending numerical order from H1 to H6, with H1 being the best for a piece’s title.

Also, you can include keywords in the rest of the headings to ensure optimization. Lastly, your Title Tags should be less than 70 characters long to avoid getting cut off on results pages.

Apply Plugins for SEO-Friendliness

Google tools such as Google Search Console can assist your blogging efforts. However, Plugins can be vital to making your WordPress Blog SEO-Friendly. SEO Plugins can recommend actions to optimize your site content with desired keywords.

They accomplish this by looking at different aspects of your blog content to improve its SEO-Friendliness and Readability. For instance, 11,682,726 websites use the Yoast SEO Plugin.

However, there are plenty of plugins on the Internet and finding the best one for your WordPress Site is critical.

Create Custom URLs

Your WordPress Blog URLs should also contain your designated Focus Keyword. Naturally, custom URLs are easier for WordPress Website visitors to remember. Fortunately, WordPress allows you to edit your permalinks and add a keyword to the slug.

So, remember that the full URL should be short and readable, without special characters. In addition, ensure that you replace spaces or underscores in the URL slug with hyphens.

Finally, avoid content duplication by creating unique slugs. So, you must use your Focus Keyphrases, as your designated SEO Plugin will suggest. Thus, adding numbers to the URL is unnecessary because you’ll use memorable words.

Add Relevant Titles and Meta Descriptions

Your blog’s Title and Meta Description is responsible for giving searchers a taste of your content. So, you need to make them inviting enough to influence people to click on your result on SERPs.

You need to include your designated keyword in the title and description. To ensure that your content is memorable to searchers, your blog title should be unique and relevant to your content. Additionally, the title should have a manageable number of characters considering that you have limited space on SERPs. Your WordPress SEO Plugin will advise you on the optimal title length.

Improve Internal Linking with Content

Interlinking your Blogs can boost SEO, and your site structure will appreciate this strategy. This way, you can direct website visitors to your relevant content rather than having them leave to find more information.

So, your Internal links should be relevant to your post’s context. This can help navigation for both human and bot visitors to your website. Thus, it’s vital to naturally and strategically add hyperlinks throughout your blog content.

Improved Internal Linking tactics will improve your WordPress Site’s authority.

Use Authoritative External Links

External Links are also essential for a good SERP standing, so you can’t use outside links from just any website. Therefore, your External and Internal Links are critical for adding value to your website.

Credible External Links can pass link juice to your website, improving its rankings. It’s also vital to avoid paywalled links or links that lead to similar content. Content that hasn’t been updated in two or more years tends to be less trustworthy.

Then, External Links should open up to a new tab, so the reader doesn’t leave for a different website.

Have a Mobile-Friendly WordPress Site

Mobile-Friendliness is one of the many ranking factors on Google, as it has a Mobile-First Policy in place. Thus, your WordPress Site should be as presentable on mobile as on desktop. After all, 61% of Internet users won’t return to websites that aren’t Mobile-Friendly.

As a result, your links, popups, text, and visuals should translate to all screen sizes. Also, your WordPress Blog should be responsive regardless of screen resolutions. A navigable website is a popular one.

So, your site should load quickly regardless of the device accessing it.

Utilize Structured Data

Use Structured Data to make your WordPress Blog more understandable to search engines. It tells search engines about your content, especially with Schema Markups that make data easy to process. Structured can even help you create Featured Snippets out of key passages in your posts!

As a result, you gain rich results that appear unique compared to organic search engine results. Not only that but they’re listed above the top-ranking results.

However, Google doesn’t create Rich Results for every query — even if you did use Structured Data. A plugin can help you generate Schema Markups, or you can make one manually.

Use Canonical Tags when Necessary

If you have duplicate content, you should delete unnecessary blog pages on your site. However, to keep such content, it’s vital to use Canonical Tags.

Canonical Tags ensure that duplicate content won’t interfere with your ranking opportunities. After all, if multiple pieces of content have the same URL, search engines choose only one canonical version.

Canonical Tags ensure that search engine bots find the right pages to rank. There are WordPress Plugins that can set canonical pages for you.

Check Your Site for Low-Value Content

Show off only the best of what your website offers by noindexing low-value content. Low-value content refers to web pages that aren’t valuable to search engines. For example, if any pages don’t have answers to search queries, it’s best to noindex them.

You can noindex category pages, user-generated content, etc., to keep your business website’s authority. Also, you must use noindex meta tags specifically for low-value content you want to keep out of SERPs.

WordPress has plugins that can noindex your low-value content. Otherwise, you can edit your WordPress Site’s robots.txt file.

Bonus: Additional Tips for Optimizing Your WordPress Blog

• Use SEO-Friendly Theme Templates
• Show when the blog was last updated.
• Avoid Keyword Stuffing or overusing your keywords in the content.
• Check on website speed and improve Core Web Vitals.
• Provide your XML sitemap to search engines.
• Have an SSL Certificate.
• Manually approve comments.
• Boost UX by enabling breadcrumbs.
• Apply Categories and Tags.
• Use your Social Media to boost positive opinions about your blog.

Final Thoughts

WordPress powers over 39.5% of Internet sites, and the second most popular CMS after it is Shopify at a mere 3.2%. Thus, there’s a chance that your competitors are using a WordPress Blog for their site.

Fortunately, you can use plenty of SEO tactics to improve your business site’s organic traffic. Your blog content is key to getting the attention of curious searchers. Not only that, but it can build your business’ reputation for credible knowledge of your industry. So, SEO practices can contribute to better Conversion Rates.

With enough time, effort, and the right SEO Guide, a business owner can build a substantially SEO-Friendly Blog. However, you can always look to Content Writers in the Philippines who can create appealing search engine-ready content.

The post How to Do SEO on WordPress Blogs: A Guide appeared first on Syntactics Inc..

You might be thinking, you’ve got a pen, some paper, and don’t forget your memory. So perhaps you don’t need a calendar for your Socials. But the truth is there’s only so much you can do. Particular details can slip your mind, and you probably don’t have stationery to write with or might run out of space for written reminders.

One great thing about a Content Social Media Calendar is that several ready-to-use tools are of the drag-and-drop variety. You just need to move around a few things for your convenience and start posting. However, these can cost money. However, you can create a template from scratch and then apply your Social Media Strategies to it within the day!

Using a Social Media Calendar: What’s in it for Me?

Social Media Calendars can schedule Social Media or blog posts. But some calendars can even post content for you, provided that you set a specific schedule for publishing. Still, no matter what kind you’re using, your team members can apply the Social Media tool to publish several types of content.

90% of businesses are using Social Media to broaden their reach. But organized Social posting with a Content Calendar for Social Media can boost its effectiveness. So, there are plenty of benefits of Social Media planning via a calendar.

Social Media Content Calendar or Template Benefits for Marketers:

You never miss a beat. 

A Social Media Calendar Template ensures you never miss out on the most significant moments of a Social Media user’s life. It keeps you up to date with holidays, seasonal trends, and activity spikes. So naturally, riding these waves means boosting engagement.

You get more organized. 

Organization can boost your business campaign’s effectiveness. As a result, the chances of confusion — especially among your team — lessen. Of course, in return, you have to have well-timed, engaging, and relevant content.

You oversee how everything’s coming along.

A calendar can provide a record of Social Media postings. Thus, tracking post publication is more straightforward. At the end of a period, you’ll see current trends and audience engagement.

You lessen the chances of making big mistakes. 

With a scheduler, you can witness everything that goes into the metaphorical pot and check if anything’s amiss. It gets even better if the rest of your team is allowed to review the tool, as they can point out any errors or inconsistencies.

Your calendar is scalable. 

Depending on the circumstances, calendars can be as complex or as simple as you need! Whether free or not, a Social Media Content Calendar Template can meet marketers’ needs at any intensity.

Your media sources are verified.

Most people don’t mesh well with exclusively written or spoken descriptions. After all, people rely on visuals to learn more about their surroundings. “People remember 80% of what they see” compared to what they do. So, picture concepts make your goals and efforts clear.

Your team stays in the loop. 

As mentioned before, Social Media Calendar Tools let everyone see proposed content simultaneously. Thus, you and your team can continue your progress based on the results. It’s essential to let the team see what measures you’re currently taking.

Now, you don’t have to go out and look for tools that can post things for you right away. Instead, you can start small if you’re not ready to get a tool — for any reason.

First Things First!

Social Media Calendar tools can take care of assembling, scheduling, and automatically posting your content. But some do tend to ask for a bit of money. But what if we told you you don’t need to spend a lot?

Creating a spreadsheet is an affordable (better yet, free) in-house solution that you can tinker with to your heart’s content. For example, you might be able to avoid paying money for a scheduling tool if you’re a whiz with a spreadsheet!

You don’t have to pay much for a tool with an Excel-like spreadsheet such as Google Sheets. Thus, you can DIY a Social Media Scheduler. Alternatively, you could test a tool for a bit, see how it works, and then create a scheduler based on how the schedule worked.

Every Social Media Scheduler needs specific types of information. So by preparing vital information, you’re prepared to post any time. Here’s the info you need to display on the calendar:

Shorthand and Acronyms

For common concepts, you’ll need to lay out things such as color-coding, acronyms, or codenames/nicknames. There’s only so much space on your scheduler to get everyone up to speed, so don’t worry about using jargon.

URLs

If you have the web address for your post planned out in advance, you can avoid having two separate posts leading to the same URL! Furthermore, don’t forget UTM parameters.

Date and Time of Posting

You may already have a posting schedule that indicates dates. But when you want to check what time to publish, check your analytics to see the ideal content posting time.

Overall Theme or Message

You must coordinate content with the marketing team. Thus, tell them how the concept should look by the end of the process in a concise message. Of course, this should be reflected in the images as well.

Campaigns

Your Social Media Marketing Campaigns are similar to most campaigns out there. So if you’ve got an initiative with a particular end goal, you’ll want to give it specialized attention.

Media

You have to have media or photos in your calendar. Otherwise, people won’t be able to see half of the concept for a post. Add a thumbnail or input a link if your spreadsheet doesn’t allow for it. For best results, use software or sites optimized for Social Media platforms.

Caption

While your visual media is critical, don’t forget a quick caption to go with your content! A caption can help further explain your message to Social Media users.

Guidelines on the Platform’s Nature

You should write down basic rules for particular Social Networking Sites. Note things such as character limit and best dimensions for media or the best FPS for video. If it’s got something to do with making your content look pristine, write it down.

All this data should be in your Social Media Content Calendar Template. This way, everyone involved in creating the post knows what should go into it.

Tips on Creating a Social Media Calendar Template:

Draft Your Goals.

You’ve got to have direction when it comes to Social Media Marketing. Are your goals to raise awareness for a cause or educate your customers about your product or service? Then it’s vital to make your intentions clear.

Plan for Holidays.

Everyone loves holidays, and many people are in engaging moods during their days off. In 2021, 28% of shoppers planned to use Social Media to look for potential purchases. As a result, the chances for engagement are higher. Also, because of the annual holidays, you can schedule content in advance, especially before the year starts!

Specialize Content According to Each Platform.

No two Social Media Networks or platforms are the same. Thus, you can’t put a 10-minute video on YouTube and expect it to do numbers on Instagram. Likewise, you can’t put the entire text from a Facebook post into a Twitter post unless you want to go through the trouble of numbering your Tweets. Therefore, you need to know your platforms just as your target audience.

Stay Consistent.

You want a constant yet organic Social Media presence on your socials. However, be consistent with posting because you can’t break your streak once you start. Also, you must present on your social channels as much as possible to cultivate engagement! After all, nobody can engage with an account with a post that dates five years back.

Color-code Your Calendar.

When it comes to marketing, you may have more than one active project at a time. So when creating calendar templates, you can assign colors to specific campaigns. Thus, it’s easier for people to find what they’re looking for than to read through everything. Color coding can be a massive time-saver.

Overview

A Social Media Calendar or Schedule Template is crucial for marketers. Firstly, it keeps your Socials organized and sometimes automates posts. Also, a marketing calendar helps you oversee post creation.

However, not everyone can rely on a tool for any reason. For example, a business can use an Excel sheet instead of paying to use a tool. Here, a template is helpful as one can tailor the schedule however needed, without spending much or at all.

To create a proper calendar template, one must include:

• dates and times;
• URLs;
• media and captions, etc.

These are critical for the marketing team to understand the post clearly. Lastly, when handling the template, one should note tips for each platform’s requirements, curate initiatives, and plan for set holidays. Count on Social Media Marketing Services in the Philippines!

The post Social Media Calendar Templates: Benefits and Tips appeared first on Syntactics Inc..

Social media has been combined with the newest technological innovations in communication. As a result, various platforms have become more powerful. Also, these platforms have proved helpful for their users, including businesses implementing digital marketing campaigns.

Boost Your Brand Reach
With the Help of Our Digital Marketers.

For instance, you can utilize Social Media Infographics to get the attention of potential customers, driving traffic to your website.

Content marketing is perfect for engaging with casual users and converting them into loyal followers. Additionally, you can always make the most of content publication and sharing using a Social Media Calendar or Scheduler to maximize your reach and overall effectiveness.

Thus, how can you say if social media is a good or bad channel for your business? Should you dismiss advertising using social media because of its drawbacks? Or should you take the risk despite them and focus on the benefits you may reap?

People and Social Media Platforms Today

As of October 2023, there are already 4.95 billion social media users globally. Social Media Marketing Consultants can use one or more networks to spread the good word about your business to this massive user base!

Source: Statista.

Some of the most popular social platforms worldwide include Facebook and Instagram. So, here’s the full list, ranked according to their number of active users.

Facebook (3.05 billion)

YouTube (2.527 billion)

Source: Clipchamp.

WhatsApp (2.78 billion)

Source: WhatsApp Business API.

Instagram (over 2.4 billion)

TikTok (over 1 billion)

Source: Influencer Marketing Hub.

Let’s use Facebook, with its over 3 billion users, as an example. Imagine how big an opportunity this network is for Social Media Marketing Experts and Advertising Consultants to promote their brands!

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Check Us Out Here.

Because of its opportunities as a marketing channel, social media marketing made its way to the globally-known network. So, technological evolutions in digital marketing brought social media advertising forward, resulting in the latter’s popularity today.

For some Social Media Advertising Experts, the strategy streamlines their marketing efforts. Greater customer approval and satisfaction are primarily due to the many potential targets to introduce products and services via social platforms.

However, some business experts disagree with them. They consider the platforms double-edged swords that can make or break their businesses. Still, advertising with social media can significantly benefit your business.

What is the Meaning of Social Media Advertising?

Social Media Advertising is a strategy that runs paid ads on social platforms. So, Social Media Advertising Experts can promote content on social networks to a casual user base.

In addition, paid advertising on your socials has a broader audience reach than posting on your feeds for loyal followers to see. By doing so, more potential customers can get interested in your brand.

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Use Pay-Per-Click Campaigns!

However, your advertisements don’t just appear to every social media user! Marketing experts will tell you that it may cause friction with people who don’t need your products or services.

Any social network has millions or billions of users. But, some platforms have features for segmenting your audience into different demographics! As a result, you can target audience segments by:

• Age;
• Gender;
• Location, etc. 

Thus, your social media ads can reach the audience that best responds to your brand, which boosts your Conversion Rates. You must understand social media’s effects on your marketing activities, so let’s dig into its pros and cons.

What are the Advantages of Social Media Advertising?

Below are five advantages that your business can get when using Social Media Marketing:

Increases Brand Awareness

Creating a social media profile for your business is a powerful way to expand brand awareness and increase Click-Through Rates. In addition, social networking sites can assist your brand marketing initiatives.

Aside from Facebook, Instagram, and Twitter, you can also use other online platforms. These platforms include the following:

• TikTok;
• Pinterest;
• YouTube;
• Snapchat;
• Tumblr;
• LinkedIn; and
• Threads.

Generally, the wider your reach is, the more audience exposure you can get. Moreover, Social Media platforms are incredibly beneficial, especially for new businesses. These platforms can help expose your brand to the public, thus broadening your reach. Social Media has become a staple marketing strategy for various businesses, such as hotels.

Promotes Customer Engagement

Engaging with customers is a fundamental factor in marketing that boosts Conversion Rates! Businesses and Social Media Advertising Experts have been promoting their respective brands for many years. So, it’s an integral factor in guaranteeing that your customers seek you whenever they need your products and services.

Of course, Social Media Marketing Consultants can also effectively build lasting customer relationships through engagement.

Social media platforms are created mainly for communication and interaction. As such, it’s only natural that advertising on social media encourages people to engage with your business.

Thus, we highly suggest making it an everyday routine for your business. As you continue to engage with your customers, you also increase sales or leads generated.

Assists in Monitoring Competitors

With Social Media Advertising tools like Facebook Ads, you can research their competitors’ latest trends and activities. 

These activities may include business strategies or marketing efforts your consultants can adapt and incorporate into your plans. So, if you see your competitors using a particular marketing strategy, you can try to adapt it to your campaigns. Of course, you need to modify them to serve your business’ unique goals and needs.

If you do this, you can formulate marketing strategies to help you match up with or surpass your competitors. By checking out your rivals’ latest activities, you can determine how best to market your products and services.

As a result, you get to improve your marketing campaigns and activities. Also, your target audience can find your business more easily on their socials.

Provides Accessible Consumer Insights

Most social media user bases are vocal about their opinions on the latest trends. So, the platforms can help Social Media Advertising Experts identify what their consumers want or need.

Therefore, experts must gather customer insights from various social media platforms. Then, they must make sense of these insights and apply them to your marketing strategy.

You must guarantee that your products or services will cater to your customers’ needs as much as possible. In addition, you should make them understand that your products are the solution to their problems.

As a result, you can build a splendid brand impression. You can also expand your potential market, keep existing customers, and ultimately increase your product sales.

For the Most Part, Economical

Creating a profile on various social networks is free ⁠— you just need to sign up with an email account. However, creating a business profile on some networks may require more investment. But fortunately, it won’t burn a hole through your pocket. For instance, Facebook and TikTok allow you to create business accounts on their platform.

With a social media platform, you or a Marketing Consultant can advertise your products or services by posting content online. Also, you can notify your existing clients about new products and encourage potential customers to purchase products or services. Additionally, enticing followers to share your posts only requires some influence!

Hire a Virtual Assistant to
Lighten Your Social Media Workload!

But take note that boosting your content’s audience reach will not come for free. Nevertheless, you can post content and promote your brand to the general public without paying for the platform.

Next, we’ll discuss the downsides of using socials as advertising platforms.

What are the Disadvantages?

Marketing via social media is challenging for various reasons.

Allows Negative Feedback

Feedback is a pressingly vital factor for business owners. Anyone can share almost everything on Social Media with others. Thus, negative feedback can impact nearly everyone.

Just one comment containing negative feedback from a dismayed customer or client can go viral. As a result, it can hit your business harder than a knockout punch.

So, if a customer sees anything negative online about your business, they could lose trust in your brand. As a result, it can ruin the perception of businesses. In addition, your chances of attracting more potential clients also decrease.

But, you can always mitigate the damage by responding to feedback and providing satisfactory customer service.

Costly and Tedious

Social Media Advertising is a consistent, gradual process of popularizing a brand or business, which sounds easy in theory. Still, it will require a lot of time and patience from consultants, especially regarding Social Media Management. You would most likely need a year’s worth of luck to get immediate results.

However, you can speed up the pace of your advertising campaigns by giving them a boost, at a price. But these will depend on the following:

• Audience reach;
• Frequency;
• Duration; and
• Several other factors.

In the end, Social Media Marketing is a financial risk that you and your business should be ready to face.

Presents a High Volume of Content

There are 5.3 billion active Internet users today — more than half of the world’s population today — who have access to the Internet, including the available social media platforms. Consequently, more businesses go online and use their socials for advertising and raising brand awareness.

But there’s a massive amount of content from companies that utilize social networks in their marketing and ad campaigns. Thus, the chance of a potential customer finding your brand would be like finding a needle in a haystack. 

Thus, for business owners, especially those still new to online marketing, increasing brand awareness is not an easy task.

Susceptible to Misleading Information

It’s no secret that social media contains a lot of fake news and misleading content. Unfortunately, other users even believe those posts immediately without properly cross-checking for validity.

If you offend or disappoint a customer, they may use the power of social media to spread nasty rumors about your business. So, users who cannot filter through misleading information could fall into that dismayed customer’s lies.

A customer’s negative announcements on Social Media could cost you potential and even existing clients. Thus, misleading information could tarnish your business’s reputation on a large scale. A Social Media Marketing Expert should be vigilant for such information, especially anything related to your brand.

At-Risk to Possible Security Breaches

With the rise in technological advancements also comes the rise of hackers and other malicious individuals. So, you must consider potential security measures if you plan to create a social media account for your business.

Our accounts, applications, and websites are at risk for possible security breaches from online hackers. Then, when these hackers access our Social Media accounts and channels, they can harm us in many ways. As a result, they have the power to destroy your business’ reputation. Although this rarely happens, the stakes are still higher for business owners when it does.

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As you can see, understanding the possible positive and negative effects of social media can help you strategize more efficiently.

So, remember to handle Social Media Advertising critically while tailor-fitting strategies according to your business. But then, if you decide to use the channel, you’ll need help from Social Media Marketing Consultants.

Take the Risk, Reap the Rewards!

Social media ads, such as on Facebook, can get your business far on a user base of millions, depending on the network. On a final note, you should know that successful business owners need to take calculated risks. In business, staying within one’s comfort zone doesn’t take you anywhere. Furthermore, there are no returns without a healthy amount of risks!

Do you want to create successful digital marketing campaigns? Then consider using Social Media Marketing Services from consultants in the Philippines. With their help, you can make social media a crucial part of your business strategy today!

The post What Is Social Media Advertising? And Its Pros and Cons appeared first on Syntactics Inc..